广告的策划艺术
发布时间：2018-08-27 20:47
【摘要】：广告的策划艺术张继丰广告，作为企业向社会公众推销自己及其产品的一种有效促销手段，在市场竞争日趋激烈的时代，越来越受到企业的高度重视．一起成功的广告策划，，往往可使一个步入困境的企业起死回生，异军突起，开辟广阔市场．广告不是常人所理解的简单的＂自卖自夸＇...
[Abstract]:As an effective means for enterprises to promote themselves and their products to the public, in the era of increasingly fierce market competition, Zhang Jifeng's advertising has been paid more and more attention by enterprises. Often can make a difficult enterprise come back to life, suddenly, open up a broad market. Advertising is not what is understood as a simple "sell-off" boasting.
【作者单位】： 山西省运城地委党校《理论导刊》杂志社
【分类号】：F713.8
[Abstract]:As an effective means for enterprises to promote themselves and their products to the public, in the era of increasingly fierce market competition, Zhang Jifeng's advertising has been paid more and more attention by enterprises. Often can make a difficult enterprise come back to life, suddenly, open up a broad market. Advertising is not what is understood as a simple "sell-off" boasting.
【作者单位】： 山西省运城地委党校《理论导刊》杂志社
【分类号】：F713.8
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