电视传播艺术视野下的城市文化形象建设
发布时间：2018-10-14 10:26
【摘要】：随着经济全球化和区域经济一体化趋势的加快，国家之间的竞争越来越突出地体现为城市之间的竞争。城市文化形象作为城市核心竞争力的重要组成部分，，是城市竞争力研究的新领域。电视作为大众媒介中拥有最广泛受众群体、最佳传播影响力的媒介，在城市文化形象的构建与传播中扮演着重要的角色。 城市文化形象具有独特的构成与特性，城市文化形象建设对于推动城市经济发展、展现城市精神风貌、表现地域特色文化有巨大促进作用。城市文化形象在电视传播中的艺术表现有若干常见形态，包括影视剧、专题节目、电视新闻、电视广告、纪录片与专题片等，应根据实际情况有针对性地选择电视艺术形态。 定位是城市文化形象设计的核心，科学合理的定位是建设和传播城市文化形象的基础与关键。城市文化形象设计的内容涉及自然环境、规划建设、历史文化与标志性建筑和景观等方面。城市文化形象设计的方法，则应建立在充分认识电视媒介的优势特性的基础之上，对城市文化形象的传播进行电视艺术化设计。 做好城市文化形象的国内电视传播和国际电视传播是建设城市文化形象的关键所在。国内电视传播中，央视媒体以城市文化形象宣传片与专题片为主，省级电视以新闻系列报道与专题片为主，当地电视台则进行全方位多类型的系统宣传。国际传播，要求媒体从业者在尊重文化差异的基础之上提升文化交流技能，以实现文化对接；城市决策者则应巧用大型文化事件的契机，通过电视媒介传播城市文化形象。
[Abstract]:With the acceleration of economic globalization and regional economic integration, the competition between countries is more and more prominent as the competition between cities. As an important part of urban core competitiveness, urban cultural image is a new field of urban competitiveness research. As the media with the most extensive audience and the best communication influence, television plays an important role in the construction and dissemination of urban cultural image. The urban cultural image has its unique composition and characteristics. The construction of the urban cultural image plays a great role in promoting the development of urban economy, showing the urban spirit and features, and showing the regional characteristic culture. The artistic expression of city cultural image in TV communication has several common forms, including film and TV drama, special program, TV news, TV advertisement, documentary film and feature film, etc., which should be selected according to the actual situation. Positioning is the core of urban cultural image design, scientific and reasonable positioning is the foundation and key to construct and spread urban cultural image. The content of urban cultural image design involves natural environment, planning and construction, historical culture and iconic buildings and landscape. The method of urban cultural image design should be based on fully understanding the advantages of TV media, and design the transmission of urban cultural image by TV artistry. It is the key to construct the city cultural image that the domestic and international TV communication of city culture image should be done well. In the domestic TV communication, CCTV media mainly focuses on city cultural image propaganda film and feature film, provincial TV mainly takes news series report and feature film as the main body, and local TV station carries on omni-directional and multi-type systematic propaganda. International communication requires media practitioners to upgrade their cultural communication skills on the basis of respecting cultural differences in order to achieve cultural docking; urban decision makers should skillfully use the opportunity of large-scale cultural events to disseminate urban cultural images through television media.
【学位授予单位】：江苏师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：G222
本文编号：2270176
[Abstract]:With the acceleration of economic globalization and regional economic integration, the competition between countries is more and more prominent as the competition between cities. As an important part of urban core competitiveness, urban cultural image is a new field of urban competitiveness research. As the media with the most extensive audience and the best communication influence, television plays an important role in the construction and dissemination of urban cultural image. The urban cultural image has its unique composition and characteristics. The construction of the urban cultural image plays a great role in promoting the development of urban economy, showing the urban spirit and features, and showing the regional characteristic culture. The artistic expression of city cultural image in TV communication has several common forms, including film and TV drama, special program, TV news, TV advertisement, documentary film and feature film, etc., which should be selected according to the actual situation. Positioning is the core of urban cultural image design, scientific and reasonable positioning is the foundation and key to construct and spread urban cultural image. The content of urban cultural image design involves natural environment, planning and construction, historical culture and iconic buildings and landscape. The method of urban cultural image design should be based on fully understanding the advantages of TV media, and design the transmission of urban cultural image by TV artistry. It is the key to construct the city cultural image that the domestic and international TV communication of city culture image should be done well. In the domestic TV communication, CCTV media mainly focuses on city cultural image propaganda film and feature film, provincial TV mainly takes news series report and feature film as the main body, and local TV station carries on omni-directional and multi-type systematic propaganda. International communication requires media practitioners to upgrade their cultural communication skills on the basis of respecting cultural differences in order to achieve cultural docking; urban decision makers should skillfully use the opportunity of large-scale cultural events to disseminate urban cultural images through television media.
【学位授予单位】：江苏师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：G222
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本文编号：2270176
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