电子商务中的CRM分析与策略

发布时间：2018-01-01 02:28

本文关键词：电子商务中的CRM分析与策略　出处：《物流科技》2014年04期 　论文类型：期刊论文

【摘要】：如今,电子商务在经济社会发展中的地位不断升级,并在社会经济生活中发挥着越来越重要的作用,它已成为21世纪世界经济发展的重要推动力。由于市场格局的变化,企业的经营模式从"以产品为中心",转变为"以客户为中心",客户对于企业来说是十分宝贵的资源,关乎到企业的生存和发展,企业的运作要从客户的需求出发,才能维持客户的忠诚,留住且发展客户,使企业获得更大的利润。所以,做好客户关系管理——CRM显得尤为重要,做好电子商务中的CRM更是当务之急。文章介绍了电子商务中CRM的核心思想、CRM系统的构架及各子系统的功能,以及数据仓库、数据挖掘、云计算等技术在电子商务CRM中的应用,并指出电子商务中CRM的发展趋势及展望。
[Abstract]:Today, the status of electronic commerce in the economic and social development is constantly upgrading, and in the social and economic life play an increasingly important role, it has become an important driving force for the twenty-first Century world economic development. Due to the change of the market structure, enterprise management mode from the "product centric" to "take the customer as the center" the customer is a very valuable resource for enterprises, related to the survival and development of enterprises, enterprises should start from the needs of customers, to maintain customer loyalty, retain customers and development, to enable enterprises to gain greater profits. Therefore, the customer relationship management, CRM is particularly important to electronic commerce the CRM is a pressing matter of the moment. This paper introduces the core idea of electronic commerce in CRM, the structure of CRM system and the function of each subsystem, and data warehouse, data mining, cloud computing technology in electronics The application of business CRM, and points out the development trend and Prospect of CRM in e-commerce.

【作者单位】：云南财经大学信息学院;
【分类号】：F274;F713.36
【正文快照】： 电子商务作为世界经济发展的新趋势,将成为连接生产、流通和消费的极其重要的经济活动方式。在经济迅速发展和社会产品日益丰富的背景下,市场格局发生了巨大变化,由工业经济下的“卖方市场”,过渡到新经济下的“买方市场”,企业的经营模式从“以产品为中心”,转变为“以客户为

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