筛选性决策和选择性决策的信息利用

发布时间：2018-02-26 09:48

  本文关键词： 构像理论 筛选 选择 定向收拢　出处：《应用心理学》2012年01期 　论文类型：期刊论文

【摘要】：在构像理论中,用来证明决策分为筛选和选择两个独立阶段的证据存在于:筛选阶段的信息在选择阶段不再被使用。本研究以构像理论为基础,设计实验室模拟实验,以实验情境中越来越苛刻的限制条件,迫使决策者在选择决策阶段不利用筛选信息,以此来检验决策者在选择决策阶段是否利用筛选信息,以及利用的程度和条件。实验情境的设计遵循这样一个原则:从信息最容易获得,记忆负荷最小的决策情境,过渡到信息最难以获得,记忆负荷最大的决策情境。研究得到以下结论:(1)筛选信息在大部分决策者进行选择性决策的时候得到了利用,用以选择最终的备择项;(2)随着选择决策过程中对于筛选信息的记忆负荷,以及认知负荷的增加,筛选信息在选择阶段被利用的可能性有所减少。
[Abstract]:In conformation theory, the evidence used to prove that the decision is divided into two independent stages of selection and selection exists in: the information of the screening stage is no longer used in the selection stage. Based on the theory of conformation, a laboratory simulation experiment is designed in this study. With the more and more harsh restriction conditions in the experimental situation, the decision makers are forced to make no use of the screening information in the selection decision stage, so as to test whether the decision makers use the screening information in the selection decision stage. And the degree and conditions of use. The design of the experimental situation follows the principle that from the decision situation where information is most readily available and the memory load is minimal, the transition to information is the most difficult. The study draws the following conclusion: 1) screening information is used when most decision makers make selective decisions. With the memory load of screening information and the increase of cognitive load in the selection process, the possibility of the selection information being used in the selection stage is reduced.
【作者单位】： 浙江工商大学工商管理学院;
【基金】：教育部人文社会科学研究一般项目“中国背景下的筛选性决策研究:以构像理论为基础”(10YJCXLX046)
【分类号】：C934
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本文编号：1537509