企业资源对我国中小企业国际化程度的影响研究

发布时间：2018-01-30 00:18

本文关键词： 中小企业国际化程度企业资源跨国创业导向营销创新　出处：《江苏大学》2017年硕士论文　论文类型：学位论文

【摘要】：随着经济全球化的快速发展,我国中小企业也积极融入全球经济体系,并为我国国际化生产贡献了重要力量。与此同时,企业国际化能力被认为是确保中小企业生存和发展的必要因素,也是“一带一路”战略不可忽视的推进力量,更被视为衡量国家和地区层面竞争绩效的重要标准。但是目前我国中小企业国际化面临着许多困难,如新兴国家的迅速崛起、企业流动资金偏紧、税费负担偏重、人才紧缺等,因此急需获得科学有效的理论指导。学术界对于中小企业国际化的研究多是以发达国家中小企业为研究对象,对我国中小企业国际化发展不具有普适性。因此,对于我国中小企业凭借哪些优势展开跨国经营问题的研究尤为重要。资源基础理论认为每个企业都是独特资源的组合,尽管相对于大型跨国企业,中小企业在市场力量和规模效应方面有所欠缺,但其本身也具备在国际化过程中由资源所带来的相对优势。因此,本文从资源基础理论出发,研究不同的资源对中小企业国际化程度造成的直接影响。由于在中小企业国际化过程中,跨国创业导向与中小企业跨国发展意愿有密不可分的关系,而营销创新代表了中小企业开拓海外市场的能力,因此将跨国创业导向和企业营销创新加入研究模型,探索企业资源对其的影响以及它们与企业国际化程度之间的关系。本文将企业资源划分为企业家能力、财务资源、人力资源以及关系网络四个部分,分别探讨不同企业资源、跨国创业导向、企业营销创新与国际化程度之间的关系。利用调查问卷收集的江浙两省内制造业国际化中小企业的数据进行实证分析,结果如下:(1)企业家能力、财务资源、人力资源以及关系网络有利于中小企业国际化程度的提高;(2)企业家能力、人力资源以及关系网络与中小企业跨国创业导向正相关,财务资源对中小企业跨国创业导向的影响不显著;(3)财务资源与人力资源对企业营销创新有正向影响作用,企业家能力和关系网络对企业营销创新影响不显著;(4)跨国创业导向对中小企业营销创新和国际化程度都有正向促进作用,营销创新对中小企业国际化程度也有正向影响。最后,基于研究结论,本文对我国中小企业以及政府提出若干建议,以期为中小企业国际化资源的构建提供帮助,并且为政府提高中小企业国际化程度提供政策思路。
[Abstract]:With the rapid development of economic globalization, the small and medium-sized enterprises of our country have also been actively integrated into the global economic system, and have contributed an important force to our international production at the same time. The ability of enterprise internationalization is regarded as the essential factor to ensure the survival and development of small and medium-sized enterprises, and it is also the driving force that can not be ignored in Belt and Road strategy. But at present, the internationalization of SMEs in China faces many difficulties, such as the rapid rise of emerging countries and the tight liquidity of enterprises. Because of the heavy burden of taxes and fees and the shortage of talents, it is urgent to obtain scientific and effective theoretical guidance. The academic research on the internationalization of small and medium-sized enterprises is mostly focused on the small and medium-sized enterprises in developed countries as the research object. It is not universal for the internationalization development of small and medium-sized enterprises in China. It is particularly important to study the advantages of Chinese SMEs in transnational management. Resource-based theory holds that each enterprise is a unique combination of resources, although compared with large multinational enterprises. SMEs lack market power and scale effect, but they also have the relative advantages brought by resources in the process of internationalization. Therefore, this paper starts from the resource-based theory. This paper studies the direct impact of different resources on the degree of internationalization of SMEs. Because in the process of internationalization of SMEs, the orientation of transnational entrepreneurship is closely related to the willingness of transnational development of SMEs. Marketing innovation represents the ability of small and medium-sized enterprises to open up overseas markets, so transnational entrepreneurial orientation and enterprise marketing innovation are added to the research model. To explore the impact of enterprise resources on them and the relationship between them and the degree of enterprise internationalization. This paper divides enterprise resources into four parts: entrepreneur ability, financial resources, human resources and relationship network. This paper discusses the relationship between different enterprise resources, transnational entrepreneurial orientation, marketing innovation and internationalization degree, and makes an empirical analysis on the data collected by questionnaire from SMEs in Jiangsu and Zhejiang provinces. The results are as follows: 1) Entrepreneurial ability, financial resources, human resources and relationship networks are beneficial to the internationalization of small and medium-sized enterprises; (2) Entrepreneurial ability, human resource and relationship network are positively related to transnational entrepreneurial orientation of SMEs, while financial resources have no significant influence on transnational entrepreneurial orientation of SMEs; 3) Financial resources and human resources have a positive effect on marketing innovation, while entrepreneurial ability and relationship network have no significant impact on marketing innovation. 4) Transnational entrepreneurial orientation has positive effects on marketing innovation and internationalization of SMEs, and marketing innovation has a positive impact on the degree of internationalization of SMEs. Finally, based on the conclusion of the research. This paper puts forward some suggestions to the small and medium-sized enterprises and the government in order to provide help for the construction of the internationalization resources of the small and medium-sized enterprises and to provide the policy ideas for the government to improve the degree of the internationalization of the small and medium-sized enterprises.
【学位授予单位】：江苏大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F276.3;F125

【参考文献】