营口联通公司战略发展现状与对策研究

发布时间：2018-02-02 19:16

本文关键词： 联通战略发展战略规划对策　出处：《吉林大学》2017年硕士论文　论文类型：学位论文

【摘要】：一个企业能够快速成长起来,包含很多不可或缺的因素,其中企业经营战略是最重要的因素,企业战略是对企业技术开发的谋略,是对企业技术开发整体性、长期性、基本性问题的计谋。经营战略符合企业的发展实际,且确实具有创新性。重某种程度上来说,企业战略是决定企业成功的关键因素。也就是说,决定企业在未来是成功还是失败。近几年来,电信行业逐渐减缓发展速度,经过多年来的发展,电信行业已经发展趋于成熟阶段。面对社会的不断变化,电信行业内部也发生焕然一新的变革,中国联通抓住时机,开始进行战略转型,其中营口联通公司的战略转型规划是联通公司转型的典型。因此,本文将营口联通公司的战略转型规划作为主要研究对象,从中获得有益的经验教训以及转型对策,面对“三网融合”的大背景,并且很多公司采取全业务经营的现实情况下,为中国联通公司在省级的发展有重大作用,也可以对本地网层面推进联通发展也有很大的借鉴作用。本文研究将企业发展的相关战略作为主要理论依据,将企业发展战略的分析工具作为主要研究方法,对全球电信公司的全业务转型进行探讨,分析产品与技术的研发的市场发展模式。结合国内电信行业的发展与战略研究,对营口联通公司在新的经济形势下和变化的社会环境的战略规划进行分析,使营口联通公司的运营规划顺利进行,并且有效加强工程项目的效力。本研究分为以下六个章节:第一章是绪论,从本文的背景、方法和意义出发进行论述;第二章提出本研究的理论依据,引入优秀的战略管理方法和SWOT分析方法;第三章总结营口联通公司战略转型的实际情况并且找到存在的不足;第四章从内外两个方面分析联通公司的发展环境,内部环境包括:行业内部的宏观环境;行业经营结构;外部环境包括:消费者的需求结构;联通竞争对手的发展规划;网络的利用程度;营销方法及服务态度的研究。第五章从联通公司的发展战略出发,从业务水平,财务分析,企业文化环境以及人力资源的供应来分析。第六章总结本研究的结论并且提出相关意见。
[Abstract]:An enterprise can grow up quickly, including many indispensable factors, among which the enterprise management strategy is the most important factor, the enterprise strategy is the strategy to the enterprise technology development, is to the enterprise technology development integrity. Long-term, basic problems of the strategy. Business strategy in line with the actual development of the enterprise, and is indeed innovative. To some extent, enterprise strategy is the key factor to determine the success of the enterprise, that is to say. In recent years, the telecom industry has gradually slowed down the speed of development, after years of development, the telecommunications industry has been developing to mature stage. Facing the continuous changes of the society. Telecom industry also took place in a new change, China Unicom seize the opportunity to start strategic transformation, Yingkou Unicom strategic transformation planning is the typical transformation of Unicom. In this paper, Yingkou Unicom strategic transformation planning as the main research object, from which to obtain useful lessons and transformation strategies, facing the "three networks convergence" background. And many companies take the reality of full business operation, for the development of China Unicom at the provincial level has a significant role. It can also be used for reference to promote the development of Unicom at the local network level. This paper takes the related strategy of enterprise development as the main theoretical basis and the analysis tool of enterprise development strategy as the main research method. This paper discusses the whole business transformation of global telecom companies, analyzes the market development model of product and technology R & D, and combines the development and strategic research of domestic telecom industry. This paper analyzes the strategic planning of Yingkou Unicom Company in the new economic situation and the changing social environment to make the operation planning of Yingkou Unicom Company go smoothly. And effectively strengthen the effectiveness of engineering projects. This study is divided into the following six chapters: the first chapter is an introduction, from the background of this article, methods and significance of the discussion; The second chapter puts forward the theoretical basis of this study, introducing excellent strategic management method and SWOT analysis method; The third chapter summarizes the actual situation of Yingkou Unicom strategic transformation and find the shortcomings; Chapter 4th analyzes the development environment of Unicom from both internal and external aspects. The internal environment includes: the macro environment within the industry; Industry management structure; The external environment includes: the structure of consumer demand; Unicom competitor's development plan; The degree of network utilization; Chapter 5th from the development strategy of Unicom, from the level of business, financial analysis. Analysis of corporate cultural environment and human resource supply. Chapter 6th summarizes the conclusions of this study and puts forward relevant suggestions.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F626

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