一汽集团重型变速器产品开发战略研究

发布时间：2018-03-04 10:21

本文选题：产品开发　切入点：PEST分析　出处：《吉林大学》2017年硕士论文　论文类型：学位论文

【摘要】：近年来,伴随着我国经济结构的转型,经济增长趋于缓和,国内重型商用车产品市场竞争日趋激烈,与此同时,国家不断推进节能减排政策,限载限重法规日趋严格,持续对重型商用车产品的发展产生影响。重型变速器作为重型车上核心的动力总成产品,正不断地向大扭矩、长寿命、轻量化、高品质、自动化等趋势发展,以改善并提高整车的动力性能、燃油经济性、换挡平顺性和驾驶舒适性。面临日趋激烈的市场竞争形势,国内外各大商用车集团在推出各自的重型商用车新产品时,均在其整车上采用先进的重型变速器作为核心竞争力之一来提升整车商品力,增强其市场竞争优势,抢夺市场份额。一汽集团在商用车方面,是目前国内唯一一家实现发动机、变速器和车桥三大总成完全自主开发并生产的车企。在未来,要保持住一汽解放重型车在国内市场的领先地位,必然要持续对核心动力总成产品进行开发和升级,以应对来自国内外同类产品的威胁。因此,本文对重型变速器产品的开发战略进行研究,制定和实施适合一汽集团自身发展的重型变速器产品的开发战略,从而提升整车产品的商品力,持续创造一汽解放品牌产品的竞争优势。本文以战略管理理论研究为基础,借鉴了战略管理有关的理论与实践和相关著作、论文等文献,对一汽集团当前的重型变速器产品开发现状、存在的问题和成因进行了分析,采用PEST宏观环境分析法,从影响重型变速器产品开发的经济、法规、社会和技术等宏观因素方面对外部环境进行了分析,从国内外重型变速器企业现状、我国重型变速器产品的市场表现、重型变速器的发展趋势等方面对行业现状进行了分析,并从产品开发现状和产品开发能力等方面对一汽集团重型变速器产品开发的内部环境进行了总结。综合运用SWOT分析模型对重型变速器产品开发的优势和劣势、面临的机会与挑战进行了分析和探讨,通过QSPM矩阵的定量分析,作出了产品开发战略的选择,确定了为实现重型变速器产品开发的战略目标制定的实施计划,并从组织结构、开发方式、信息化和人力资源等方面制定了为实现这一战略目标所需要的保障措施。本文通过对一汽集团重型变速器产品开发战略的研究,梳理出了一汽集团重型变速器产品开发的现状和存在的问题,并分析了内外部竞争环境,研究制定了重型变速器产品的开发战略目标和选择并保障实施,进而提升重型变速器总成产品的市场竞争力,为提升一汽解放重型车的商品力和一汽集团的自主经营的支撑提供参考。
[Abstract]:In recent years, with the transformation of our economic structure, economic growth tends to ease, the domestic heavy commercial vehicle products market competition is becoming increasingly fierce, at the same time, the state continues to promote the policy of energy saving and emission reduction, and the laws and regulations of limiting load and limiting weight are becoming more and more strict. As the core power assembly product of heavy duty vehicle, heavy transmission is developing to the trend of high torque, long life, lightweight, high quality, automation and so on. In order to improve and improve the power performance, fuel economy, shift comfort and driving comfort of the whole vehicle, facing the increasingly fierce market competition, the major commercial vehicle groups at home and abroad are introducing their own new heavy commercial vehicle products. Both use advanced heavy-duty transmissions as one of the core competitiveness in their vehicles. One of them is to enhance the commodity strength of the whole vehicle, enhance its market competitive advantage, and seize market share. FAW Group is the only one in the country to realize the engine at present in the area of commercial vehicles. In the future, in order to maintain FAW's leading position in the domestic market, it is necessary to continuously develop and upgrade the core powertrain products. In order to deal with the threat from the same products at home and abroad. Therefore, this paper studies the development strategy of heavy transmission products, and formulates and implements the development strategy of heavy transmission products suitable for FAW Group's own development. In order to enhance the commodity strength of the whole vehicle products, and continuously create the competitive advantage of FAW liberation brand products. Based on the strategic management theory research, this paper draws lessons from the theory and practice of strategic management and related works, papers and other documents. This paper analyzes the present situation, existing problems and causes of heavy transmission product development in FAW Group, and adopts PEST macro environment analysis method to influence the economy and regulations of heavy transmission product development. The external environment is analyzed from the macro factors such as society and technology. The present situation of heavy transmission enterprises at home and abroad, the market performance of heavy duty transmission products in China, the development trend of heavy duty transmission and so on are analyzed. The internal environment of heavy transmission product development in FAW Group is summarized from the aspects of product development status and product development capability. The advantages and disadvantages of heavy transmission product development are analyzed by using SWOT analysis model synthetically. The opportunities and challenges are analyzed and discussed. Through the quantitative analysis of QSPM matrix, the selection of product development strategy is made, and the implementation plan for realizing the strategic goal of heavy transmission product development is determined. The methods of development, informatization and human resources have been developed to achieve this strategic goal. This paper studies the product development strategy of heavy transmission in FAW Group. The present situation and existing problems of heavy transmission product development in FAW Group are sorted out, and the internal and external competitive environment is analyzed, and the strategic goal and choice of heavy duty transmission product development and its implementation are studied and formulated. Furthermore, the market competitiveness of heavy-duty transmission assembly products is improved, which provides a reference for the promotion of FAW's commodity strength of liberation heavy vehicles and the support of FAW Group's independent operation.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.471;F272

【相似文献】