SF电子商务公司员工激励问题研究

发布时间：2018-03-12 19:10

本文选题：电子商务　切入点：员工激励　出处：《对外经济贸易大学》2017年硕士论文　论文类型：学位论文

【摘要】：近年来,互联网发展的大潮不断推进,电子商务行业发展迅猛。随着淘宝、京东等电子商务企业发展的成功,以及企业对于互联网新技术不断的探索更新,使得电子商务行业市场竞争十分激烈。诚然,企业之间的竞争终究是人力资源之间的竞争,而员工激励是人力资源管理中的核心环节,员工素质和活力也是企业发展的根本动力。然而,传统的激励理论和实践方式并不能够完全适用于现代电子商务企业。相较于传统行业,当代电子商务企业更加看重人才的学习能力和创新意识,对人才的管理和激励方式也应有所不同。但从目前看来,很多企业对员工的激励机制还不尽完善,在一定程度上制约了公司的管理发展和效益提升。因此,如何建立起一套适合电子商务企业发展的激励体系,对员工实施正向的激励,以激发他们的积极性、主动性和创造性,是值得我国电子商务公司研究的重点问题。本文立足于SF电子商务公司工作实际,首先介绍了该公司概况、员工特点,以及现行的激励体系内容。同时,在充分结合该公司员工激励体系满意度问卷调查及访谈的基础上,对其现有员工激励体系存在的不足展开了详细的分析,发现该公司主要是在绩效考评的完善性、激励手段的创新性、工作环境的质量、上下级沟通的有效性,以及培训机制的针对性这些方面上有待完善提升。紧接着结合自身工作实际并运用相关激励理论,提出了相应的优化措施,主要包括:一是建立科学有效的绩效考核制度;二是建立多元创新的激励内容;三是营造和谐温馨的工作环境;四是创建丰富多样的沟通机制;五是建立及时完善的培训体系。希望通过这些建议的提出,可以为该公司完善现有激励机制,实施更加有效的员工激励提供有益的参考,也期望能够给该行业其他企业激励体系的构建与实施提供实例参考。
[Abstract]:In recent years, with the rapid development of the Internet and the rapid development of the e-commerce industry, with the success of Taobao, JingDong and other e-commerce enterprises, as well as the continuous exploration and updating of new Internet technologies, It is true that the competition among enterprises is ultimately the competition between human resources, and employee motivation is the core link in human resources management. The quality and vitality of employees are also the fundamental driving force for the development of enterprises. However, the traditional incentive theory and practice can not be fully applicable to modern e-commerce enterprises. Modern e-commerce enterprises pay more attention to the learning ability and innovation consciousness of talents, and the management and incentive methods of talents should be different. However, from the current point of view, the incentive mechanism of many enterprises to their employees is not perfect. Therefore, how to set up a set of incentive system suitable for the development of e-commerce enterprises and implement positive incentives to employees in order to stimulate their enthusiasm, initiative and creativity, This paper, based on the work practice of SF Electronic Commerce Company, first introduces the general situation of the company, the characteristics of its employees, and the contents of the current incentive system. On the basis of the questionnaire survey and interview of employee incentive system, this paper makes a detailed analysis of the shortcomings of the existing employee incentive system, and finds that the company is mainly in the perfection of performance appraisal. The innovation of incentives, the quality of work environment, the effectiveness of communication between superiors and subordinates, and the pertinence of training mechanism need to be improved. The corresponding optimization measures are put forward, including: first, the establishment of a scientific and effective performance appraisal system; second, the establishment of a pluralistic and innovative incentive content; third, the creation of a harmonious and warm working environment; fourth, the creation of a rich and diverse communication mechanism; Fifth, establish a timely and perfect training system. It is hoped that the proposal can provide a useful reference for the company to improve its existing incentive mechanism and implement more effective employee incentives. It is also expected to provide an example reference for the construction and implementation of the incentive system of other enterprises in this industry.
【学位授予单位】：对外经济贸易大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F272.92;F724.6

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