BMY新能源汽车公司发展战略研究

发布时间：2018-04-04 20:32

本文选题：BMY新能源汽车公司　切入点：企业发展战略　出处：《山东大学》2017年硕士论文

【摘要】：汽车产业历来是一个国家的支柱行业,汽车集成了各行各业的产品,它可以在某种程度上体现出一个国家的工业发展水平。大力推进新能源汽车的研发与制造,既可以减少环境污染,减轻对石油的依赖,也是中国实现弯道超车,提升工业制造水平的历史机遇。BMY新能源汽车公司是山东省一家成立时间早、在微型电动车行业有一定影响的企业,通过对这个企业的实际情况及其所面临的外部环境进行分析,可以为目前微型电动车企业乃至整个电动汽车行业的发展提供一个具有借鉴意义的方案。通过对BMY新能源汽车公司所面临的机遇及威胁进行分析,指出了公司在市场竞争中可以利用的机会和要规避的问题。通过对公司内部制造装备、产品特点、管理团队、企业文化的研究,总结出了 BMY新能源汽车公司在以往竞争中取得优势、获得市场的宝贵经验,同时也指出了制约公司今后发展的短板,应当从不同的企业招聘各个层次的技术、制造方面人才,为公司的发展奠定良好的基础。本文剖析了微型电动车领域发展的历程与现状,同时对BMY公司进行了详尽的解读,建议BMY公司应当同时采用后向一体化策略与前向一体化策略,以此来抓住历史机遇,提高内部管理水平,增强企业的核心竞争力,最终实现公司目标;同时要把新产品战略放在突出的位置,尤其是对高速电动汽车的研制、开发;在创新商业模式方面可以探讨网约租赁、分时租赁等新的模式来扩大销售、增加利润来源。企业要实现这些发展战略,必须要建立完善的保障和支持系统,尤其是在提高企业的研发能力、完善销售及售后服务网络、提高人力资源管理水平、自觉运用互联网+等思维方面进行大量的工作。本文对BMY新能源汽车公司发展战略所做的研究,对于大部分微型电动车企业都有借鉴意义,原因是这些企业的建立、发展过程都有较多相似的地方,当前所面临的困难也大致相同,因此本文对于多数的微型电动车企业都具有一定的参考价值。
[Abstract]:The automobile industry has always been the pillar industry of a country, the automobile has integrated the products of various industries, it can reflect the industrial development level of a country to some extent.Vigorously promoting the R & D and manufacturing of new energy vehicles can not only reduce environmental pollution, reduce dependence on oil, but also enable China to achieve zigzag overtaking.The historical opportunity to improve the level of industrial manufacturing. BMY New Energy Automobile Company is an early established enterprise in Shandong Province that has a certain influence in the micro electric car industry. By analyzing the actual situation of this enterprise and the external environment it faces,It can provide a reference scheme for the development of micro electric vehicle enterprises and the whole electric vehicle industry.Based on the analysis of the opportunities and threats faced by BMY New Energy Automobile Company, this paper points out the opportunities that can be used and the problems to be avoided in the market competition.Through the research on the internal manufacturing equipment, product characteristics, management team and corporate culture, BMY New Energy Automobile Company has gained the advantage in the past competition and gained valuable experience in the market.At the same time, it is pointed out that the short board that restricts the development of the company in the future should be from different enterprises to recruit technical and manufacturing personnel at all levels, so as to lay a good foundation for the development of the company.In this paper, the course and present situation of the development of micro electric vehicles are analyzed. At the same time, BMY company is interpreted in detail, and it is suggested that BMY should adopt both backward integration strategy and forward integration strategy in order to seize the historical opportunity.Improve the level of internal management, enhance the core competitiveness of the enterprise, and finally achieve the company's goal; at the same time, put the new product strategy in a prominent position, especially the research and development of high-speed electric vehicles;In the aspect of innovative business model, we can explore some new models, such as net lease, time-sharing lease and so on, to expand sales and increase profit source.In order to realize these development strategies, enterprises must establish perfect security and support systems, especially in improving their R & D capabilities, improving their sales and after-sales service networks, and improving the level of human resources management.Self-conscious use of the Internet and other aspects of thinking for a lot of work.The research on the development strategy of BMY new energy automobile company has reference significance for most micro electric vehicle enterprises. The reason is that the establishment and development process of these enterprises have many similarities.The current difficulties are similar, so this paper has some reference value for most micro electric vehicle enterprises.
【学位授予单位】：山东大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.471;F272.1

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