SK集团基于平衡计分卡的战略执行体系实证研究

发布时间：2018-05-03 05:07

本文选题：平衡计分卡 + 战略执行系统模型　；参考：《广西大学》2017年硕士论文

【摘要】：平衡计分卡(Balance Scorecard)是用来设计战略、执行战略、管理战略的战略管理工具之一,在国内外企业已得到广泛应用。自1996年引入我国以来,平衡计分卡在本土企业实践应用中带来突破性的成果。本研究运用平衡计分卡的经典理论思想和战略执行的实践研究成果,吸收国内外优秀企业应用平衡计分卡的战略选择成功经验,以SK集团为对象进行实证研究,试图设计适合于SK集团自身的计分卡战略执行系统模型,来提高SK集团的战略管理水平及战略执行力。SK集团经过近二十多年的发展,正处在规模扩大化的关键转折期,把握这个机遇对于SK集团是至关重要的阶段。确保五年发展战略目标的实现,这对战略管理工具的选择至关重要。本文以SK集团战略执行方面存在问题为研究背景,整合应用平衡计分卡、战略执行经典理论思想,论证SK集团导入平衡计分卡的必要性,对SK内部关键因素、外部行业环境和竞争环境进行分析,并列举SK集团典型战略主题指标做量化分析,开发集团、部门、员工层面的四维度计分卡执行体系,最终对计分卡战略执行系统的效果进行可信度评估检验,来确保整体战略执行体系的可操作性。本研究有助于我们深入理解集团型企业在实施平衡计分卡构建战略执行体系所具备的内部关键必要性因素和在外部行业竞争环境条件的“战略平衡”问题,从公司治理结构、内部风险控制、战略人力资源管理、IT信息化管理系统等不同视角下的平衡计分卡应用系统研究,试图设计一个计分卡战略执行系统理论框架模型,来解决集团型企业面临的战略执行的问题,并提供方向性的借鉴和指导。另一方面,本研究可以创新和拓展战略执行、平衡计分卡实践方面的研究。
[Abstract]:Balance Scorecard is one of the strategic management tools used to design, execute and manage strategy, which has been widely used in domestic and foreign enterprises. Since its introduction into China in 1996, balanced Scorecard (BSC) has brought breakthrough results in the practical application of local enterprises. Based on the classical theory of balanced scorecard and the practical research results of strategy implementation, this study absorbs the successful experience of applying balanced scorecard in domestic and foreign enterprises, and takes SK Group as the object of empirical research. This paper attempts to design a strategy execution system model suitable for SK Group, in order to improve the strategic management level and strategic execution of SK Group. After more than 20 years of development, Sok Group is in the critical transition period of scale expansion. Seizing this opportunity is a critical stage for SK Group. Ensuring the achievement of five-year development strategy objectives is critical to the choice of strategic management tools. Based on the research background of SK Group's strategic implementation problems, this paper integrates the application of balanced Scorecard and the classical theory of strategic execution, demonstrates the necessity of SK Group's introduction of balanced Scorecard, and points out the key factors within SK. The external industry environment and competition environment are analyzed, and the typical strategic thematic indicators of SK Group are listed to do quantitative analysis, development group, department, staff level of the four-dimensional scorecard implementation system, Finally, the effectiveness of the scorecard strategy implementation system is evaluated and tested to ensure the maneuverability of the overall strategy implementation system. This study is helpful for us to deeply understand the internal key necessity factors in the implementation of balanced Scorecard and the "strategic balance" of the competitive environment conditions in the external industry, from the perspective of corporate governance structure. Internal risk control, strategic human resources management, IT information management system and other different perspectives of balanced scorecard application system research, trying to design a scorecard strategic implementation system theoretical framework model, To solve the strategic implementation problems faced by group enterprises, and provide directional reference and guidance. On the other hand, this study can innovate and expand the implementation of strategy, balanced Scorecard practice research.
【学位授予单位】：广西大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F49

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