杰徽建筑装饰有限公司发展战略研究

发布时间：2018-06-05 00:38

本文选题：建筑装饰行业 + 发展战略　；参考：《吉林大学》2017年硕士论文

【摘要】：在全国经济进入“新常态”的这个时期,在面临着严峻激烈的市场竞争的大环境下,吉林市杰徽建筑装饰有限公司应该如何根据外部环境和内部环境来进行正确的战略选择,并提出明确的发展战略目标,从而提升公司的竞争优势和抵御风险的能力,这是本文研究的重中之重。一般来讲,公司的战略选择应该是建立在公司的外部环境和内部环境之上,因此,本文首先将对吉林市杰徽建筑装饰有限公司的发展现状和存在问题进行阐述;其次,对吉林市杰徽建筑装饰有限公司外部发展环境当中的政治、经济、社会、技术等环境以及内部资源环境当中的人力资源、财务资源、技术资源和管理资源进行总结;再次,采用SWOT分析法对公司外部环境所面临的机会和威胁与内部环境所具有的优势和劣势进行分析;最终,为吉林市杰徽建筑装饰有限公司发展战略的选择奠定基础。通过对吉林市杰徽建筑装饰有限公司的内、外部环境进行的分析,从而对公司的发展战略进行分析及选择:首先,规划出适合吉林市杰徽建筑装饰有限公司未来的发展目标;其次,针对目标为公司制订出与之互相匹配的发展战略,再依据这些战略,为公司选择出最主要的战略——成本领先战略;再次,根据公司现状制订出公司发展战略实施的方法;最后,需要明确公司为了战略实施应该做出的调整及措施,以确保公司实现战略目标,在行业内发展壮大。公司在未来发展中的目标是:在吉林市区域内,以晋升建筑安装工程总承包二级资质为契机,以做大做强规模为支撑,抓住转型升级的主线,调整产业结构,转变发展方式,深化公司现有三个团队的标准化建设,增强市场竞争的危机感和紧迫感,进一步开展增产节约、增收节支的活动,树立过紧日子的思想,将拓展市场当作主导,将创新管理当作根本,将技术发展当作核心,将企业文化当作灵魂,抓住任何一个可能的发展机会,立足实际,主动作为,实现吉林市杰徽建筑装饰有限公司的持续快速增长,以及可持续发展。最终,通过综合的分析,吉林市杰徽建筑装饰有限公司将会以成本领先战略为基础,以树立公司独有品牌、产品和服务的形象为方法,以组建战略合作伙伴为支持,从而在市场中找到自己的一席之地,使公司发展得更加强大。
[Abstract]:At this time when the national economy is entering the "new normal", in the face of severe and fierce market competition, Jilin City Jie Hui Architectural Decoration Co., Ltd. should make a correct strategic choice according to the external and internal environment. And put forward a clear development strategy goal, so as to enhance the company's competitive advantage and the ability to resist risks, which is the most important research in this paper. Generally speaking, the strategic choice of the company should be based on the external and internal environment of the company. Summarize the political, economic, social, technological and human resources, financial resources, technical resources and management resources in the external development environment of Jilin Jiexi Architectural Decoration Co., Ltd. This paper analyzes the opportunities and threats faced by the company's external environment and the advantages and disadvantages of the internal environment by using the SWOT analysis method. Finally, it lays a foundation for the selection of the development strategy of Jilin Jiehui Architectural Decoration Co., Ltd. Through the analysis of the internal and external environment of Jilin Jie Hui Architectural Decoration Co., Ltd., the development strategy of the company is analyzed and selected: first, plan out the future development goals of Jilin Jie Hui Architectural Decoration Co., Ltd. Secondly, aiming at the objectives of the company to develop a matching development strategy, and then based on these strategies, select the most important strategy for the company-cost leading strategy; again, Finally, it is necessary to make clear the adjustment and measures that the company should make for the implementation of the strategy, in order to ensure that the company realizes the strategic goal and develops in the industry. The aim of the company in the future development is: in Jilin City, to promote the secondary qualification of general contracting of construction and installation project as an opportunity, to strengthen the scale as the support, to grasp the main line of transformation and upgrade, to adjust the industrial structure, and to change the mode of development. Deepening the standardization construction of the company's existing three teams, enhancing the sense of crisis and urgency in the market competition, further developing the activities of increasing production and saving, increasing revenue and cutting expenditure, setting up the idea of tightening up the days, and taking market expansion as the leading factor. Taking innovation management as the root, technology development as the core, corporate culture as the soul, seizing any possible development opportunity, basing on reality and taking the initiative as the initiative, we can realize the sustained and rapid growth of Jilin Jiehui Architecture and Decoration Co., Ltd. And sustainable development. Finally, through a comprehensive analysis, Jilin Jiexiu Architectural Decoration Co., Ltd. will take the cost leading strategy as the basis, establish the image of the company's unique brand, products and services, and set up strategic partners as the support. Thus in the market to find their own place, so that the company to develop more powerful.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.92;F272

【相似文献】