快速消费品行业员工工作动机与工作绩效关系研究

发布时间：2018-07-28 20:37

【摘要】：随着我国人民物质文化生活水平的提升,社会居民花费在快速消费品上的费用逐渐增多,这一现象使得快速消费品行业近年来得到了快速发展。一般而言,快速消费品具有使用周期短、流通及更新速度快等特征,这些特征导致快速消费品行业的企业必须紧跟市场节奏,快速生产出符合市场趋向的产品以获取一定的竞争优势。因此在这一行业工作的员工相对面临更大的工作强度和更快的工作节奏,而他们在高强度的工作环境下能否创造良好的工作绩效对企业的发展而言至关重要。前人的研究表明工作动机可在一定程度上正向作用于工作绩效,同时自我效能感与员工的工作绩效呈现正向相关关系,但针对具体某一行业员工的工作动机、自我效能感与工作绩效三个变量之间的关系研究几乎没有,但这三个变量之间具有不可分离的关系。因此针对快速消费品行业员工研究他们的工作动机与工作绩效之间的关系和自我效能感在二者之间的调节作用具有重要的理论和现实意义。本文在总结前人研究的基础上,构建了快速消费品行业员工工作动机、自我效能感与工作绩效三个变量的关系模型,进而提出了本文的研究假设。然后借鉴国内外成熟的工作动机、自我效能感和工作绩效测量量表,以问卷的形式调查了快速消费品行业的员工,共计收集211份有效样本数据,通过SPSS19.0软件对得到的数据进行数理统计与分析,主要得出以下结论：(1)快速消费品行业员工的出生年份对外在动机有显著影响、工作岗位对自我效能感有显著影响；(2)快速消费品行业员工工作动机与工作绩效显著正相关；(3)快速消费品行业员工自我效能感与工作绩效显著正相关；(4)自我效能感在工作动机与工作绩效的正向相关关系中具有调节作用。文章最后通过对研究结果的梳理与讨论,针对快速消费品行业的企业如何更好提高员工工作绩效提出了相关建议,以期为企业和员工更好的发展提供理论依据,同时本文的研究结论将为快速消费品行业企业的人力资源管理带来一定的现实参考价值。
[Abstract]:With the improvement of people's material and cultural living standards in China, the expenditure of social residents on FMCG is increasing gradually, which makes the FMCG industry develop rapidly in recent years. Generally speaking, FMCG has the characteristics of short service cycle, fast circulation and rapid renewal, and these characteristics lead enterprises in FMCG industry to keep up with the market rhythm. Quickly produce products in line with market trends in order to gain a certain competitive advantage. Therefore, employees in this industry are faced with greater work intensity and faster work rhythm, and whether they can create good job performance in a high-intensity work environment is crucial to the development of the enterprise. Previous studies have shown that job motivation can play a positive role in job performance to some extent, and that self-efficacy has a positive correlation with employees' work performance, but it is aimed at the work motivation of employees in a specific industry. There is almost no relationship between the three variables of self-efficacy and job performance, but there is an inseparable relationship between the three variables. Therefore, it is of great theoretical and practical significance to study the relationship between their work motivation and job performance and the moderating effect of self-efficacy between FMCG and FMCG employees. On the basis of summarizing the previous studies, this paper constructs the relationship model of the three variables of FMCG employees' work motivation, self-efficacy and job performance, and then puts forward the research hypothesis of this paper. Then, using the mature work motivation, self-efficacy and job performance measurement scale at home and abroad for reference, we investigated the employees in FMCG industry by questionnaire, and collected 211 valid sample data. The main conclusions are as follows: (1) the year of birth of FMCG employees has a significant impact on extrinsic motivation, and the work position has a significant impact on self-efficacy; (2) the working motivation of FMCG employees was positively correlated with their job performance, and (3) the self-efficacy of FMCG employees was positively correlated with their job performance. (4) Self-efficacy plays an important role in the positive correlation between work motivation and job performance. Finally, through combing and discussing the research results, the paper puts forward some suggestions on how to improve the performance of employees in FMCG industry, in order to provide theoretical basis for the better development of enterprises and employees. At the same time, the conclusion of this paper will bring some practical reference value for FMCG enterprise's human resource management.
【学位授予单位】：华东师范大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F272.92

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