互联网环境下零售企业竞争力影响因素——基于价值链理论

发布时间：2018-08-20 14:31

【摘要】：随着全球经济的不断发展,我国进入了互联网快速发展的时代。互联网环境下,电子商务的运用不仅影响企业的基本活动,企业的其他活动如基础设施完善、技术开发、人力资源管理等也都涉及电子商务的发挥与运用。互联网环境下,为满足顾客变化多样的消费需求,零售企业价值链上的一系列活动不可能由单一企业独自完成,而是要由许多企业或组织共同合作完成,每个企业负责完成自己具有竞争优势的环节,共同为企业创造增值,提高企业整体竞争力,为企业带来利润。面对竞争环境的改变,零售企业只有抓住电子商务新契机,分析自身所处的竞争环境、与竞争对手之间的差别以及自身优势和劣势,改变竞争策略,确立竞争方向,从采购及供应管理、销售及客户服务、业务流程优化、信息化管理等方面入手构造零售企业竞争力,才能更好地在这个充满竞争与挑战的市场中立足,实现零售企业自身更快更好发展,提高我国零售企业整体竞争力。
[Abstract]:With the continuous development of the global economy, China has entered the era of rapid development of the Internet. In the Internet environment, the use of electronic commerce not only affects the basic activities of enterprises, but also involves the development and application of electronic commerce in other activities such as infrastructure improvement, technology development, human resource management and so on. In the Internet environment, in order to meet the diverse consumer needs of customers, a series of activities in the value chain of retail enterprises can not be completed by a single enterprise alone, but by many enterprises or organizations to work together. Each enterprise is responsible for completing its own competitive advantage, creating value added for the enterprise, improving the overall competitiveness of the enterprise, and bringing profit to the enterprise. In the face of the change of competitive environment, the retail enterprises can only seize the new opportunity of electronic commerce, analyze the competition environment, the difference between them and their competitors, and change the competitive strategy and establish the direction of competition. From the procurement and supply management, sales and customer service, business process optimization, information management and other aspects of the construction of retail competitiveness, in order to better stand in this full of competition and challenges in the market, To achieve faster and better development of retail enterprises, improve the overall competitiveness of retail enterprises in China.
【作者单位】：中央财经大学;北京工商大学商学院;
【基金】：北京市教委人文社科重点项目“北京零售企业竞争力提升关键问题研究”(项目编号:SZ201410011004) 北京市属高等学校高层次人才引进与培养计划项目(The Importation and Development of High-Caliber Talents Project of Beijing Municipal Institutions) 长城学者培养计划资助项目“北京零售企业提升竞争力的理论与实践研究”(项目编号:CIT&TCD20140307) 科研基地建设—科技创新平台—国家社科基金配套(项目编号:PXM2014_014213_00048) 北京市自然科学基金项目“知识资本主导下的北京服务企业服务开发创新模式研究”(项目编号:9132008)的阶段性研究成果
【分类号】：F721

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