大学募款:如何成功筹得资金
发布时间：2019-03-02 16:21
【摘要】：正发展办公室为募款设定目标,为具体的募集活动制定战略,并积极协调、执行工作,承担捐款人管理任务。校友会和发展办公室在职能和运营上相互独立,但两者的相互配合对募款成功起着关键作用。越来越多的专业人士加入到大学募款行业,他们的职业生涯致力于正确结合人力资源管理与战略方法,来提升募款的成功率。2015年3月,财政部部长楼继伟表示,国家给国内高校的资源应该更多转变为奖学金和助学金,让"品学兼优的贫苦的人"能够上学,而高校要自主提高融资
[Abstract]:The Development Office is setting goals for fundraising, formulating strategies for specific fundraising activities, and actively coordinating, implementing and undertaking donor management tasks. Alumni associations and development offices are functionally and operationally independent, but their interaction plays a key role in fund-raising success. More and more professionals have joined the university fundraising industry, and their careers have focused on integrating human resources management and strategic approaches to improve the success rate of fundraising. In March 2015, Minister of Finance Lou Jiwei said: The resources given by the state to domestic colleges and universities should be converted more into scholarships and grants, so that "poor people of both quality and learning" can go to school, and universities should increase their own financing.
【作者单位】： 麦可思(MyCOS)公司;
【分类号】：G647
[Abstract]:The Development Office is setting goals for fundraising, formulating strategies for specific fundraising activities, and actively coordinating, implementing and undertaking donor management tasks. Alumni associations and development offices are functionally and operationally independent, but their interaction plays a key role in fund-raising success. More and more professionals have joined the university fundraising industry, and their careers have focused on integrating human resources management and strategic approaches to improve the success rate of fundraising. In March 2015, Minister of Finance Lou Jiwei said: The resources given by the state to domestic colleges and universities should be converted more into scholarships and grants, so that "poor people of both quality and learning" can go to school, and universities should increase their own financing.
【作者单位】： 麦可思(MyCOS)公司;
【分类号】：G647
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