从人力资源角度看直营型家政O2O存在的问题与对策
发布时间：2019-05-09 20:03
【摘要】：O2O这一新兴电子商务模式为蓬勃发展的家政行业带来了机遇,家政O2O解决了传统家政信息不对称、服务效率低等问题,但由于仍处于起步探索期,还有一些家政痛点需要解决,文章以直营型家政O2O为例,指出了其存在的问题,比如供给不足、容易跳单、缺乏信任机制、服务水平不稳定、用户满意度低。文章认为这些痛点归根揭底还是人的问题,应该从人力资源角度进行改善,提出应从加强从业者的人性化管理和给予用户合理预期两方面促进核心痛点的解决。
[Abstract]:O2O, a new e-commerce model, has brought opportunities to the booming domestic industry. Domestic economics O2O has solved the problems of traditional domestic information asymmetry and low service efficiency, but because it is still in its infancy, there are still some painful points of domestic economics that need to be solved. Taking O2O as an example, this paper points out its existing problems, such as insufficient supply, easy to jump, lack of trust mechanism, unstable service level and low user satisfaction. This paper holds that these pain points are still human problems, which should be improved from the perspective of human resources, and puts forward that the solution of core pain points should be promoted from two aspects: strengthening the humanized management of practitioners and giving users reasonable expectations.
【作者单位】： 苏州技师学院教研室;
【分类号】：F724.6;F719.9
，
本文编号：2473047
[Abstract]:O2O, a new e-commerce model, has brought opportunities to the booming domestic industry. Domestic economics O2O has solved the problems of traditional domestic information asymmetry and low service efficiency, but because it is still in its infancy, there are still some painful points of domestic economics that need to be solved. Taking O2O as an example, this paper points out its existing problems, such as insufficient supply, easy to jump, lack of trust mechanism, unstable service level and low user satisfaction. This paper holds that these pain points are still human problems, which should be improved from the perspective of human resources, and puts forward that the solution of core pain points should be promoted from two aspects: strengthening the humanized management of practitioners and giving users reasonable expectations.
【作者单位】： 苏州技师学院教研室;
【分类号】：F724.6;F719.9
，
本文编号：2473047
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