“两微一端”视域下高校宣传思想工作创新研究

发布时间：2018-06-07 03:33

本文选题：“两微一端” + 高校宣传思想工作　；参考：《宁夏大学》2017年硕士论文

【摘要】：做好高校宣传思想工作,事关高校意识形态安全,事关高校办学方向,具有十分重大而深远的意义。研究“两微一端”(微博、微信、移动客户端)背景下的高校宣传思想工作,目的在于探索新媒体背景下高校宣传思想工作的新规律、新特点,丰富发展宣传思想工作理论体系,为做好新形势下高校宣传思想工作提供有益借鉴。课题研究主要运用了文献研究法、系统分析法以及理论与实践相结合的方法。随着高校工作纷纷入驻“两微一端”平台,高校宣传思想工作面临着更加严峻的挑战,同时也迎来了新的发展机遇,客观上构成宣传思想工作创新发展的实践依据和动力,“两微一端”与高校宣传思想工作呈现出事实导向下的“实然”状态和价值导向下的“应然”趋向的辩证统一关系。虽然,“两微一端”背景下,高校宣传思想工作面临着舆论引导难度加大、意识形态安全受到冲击、校园媒体急需深度融合发展等严峻挑战,但是,宣传思想工作的思维理念、载体途径、方法手段以及效果等方面迎来了新的良好机遇。应对这一严峻挑战和重要机遇,需要明确“两微一端”背景下高校宣传思想工作创新发展的价值取向和指导原则,进一步强化落实大宣传理念建构大宣传格局、推动校园媒体建设助推工作手段创新发展、优化和创新宣传思想工作话语体系、建设“两微一端”专业化宣传思想工作队伍、不断完善宣传思想工作长效机制,开启高校宣传思想工作新局面,不断提升吸引力、凝聚力和认同感,顺利完成立德树人的根本任务。
[Abstract]:It is of great and far-reaching significance to do the propaganda and ideological work in colleges and universities, which is related to the ideological safety of colleges and universities and the direction of running colleges and universities. The purpose of this paper is to explore the new rules and characteristics of the propaganda and ideological work in colleges and universities under the background of "two micro-end" (Weibo, WeChat, mobile client), the purpose of which is to explore the new rules and characteristics of the propaganda and ideological work in colleges and universities under the background of new media. Enrich and develop the theoretical system of propaganda and ideological work, and provide useful reference for the propaganda and ideological work in colleges and universities under the new situation. The research mainly uses the method of literature research, system analysis and the combination of theory and practice. As the work of colleges and universities has entered the platform of "two tiny ends" one after another, the propaganda and ideological work in colleges and universities is faced with more severe challenges, and at the same time, it ushered in new opportunities for development, which objectively constitutes the practical basis and motive force for the innovation and development of propaganda and ideological work. The relationship between "two tiny ends" and the propaganda and ideological work of colleges and universities shows the dialectical unity of the "reality" state under the guidance of facts and the "ought to be" trend under the guidance of value. Although, under the background of "two tiny ends", the propaganda and ideological work in colleges and universities is facing severe challenges, such as the increasing difficulty of public opinion guidance, the impact on ideological security, and the urgent need for the development of deep integration and development of the campus media, however, the thinking concept of propaganda and ideological work, Carrier approaches, methods and effects have ushered in new good opportunities. To meet this severe challenge and important opportunity, it is necessary to make clear the value orientation and guiding principles of the innovation and development of propaganda and ideological work in colleges and universities under the background of "two tiny ends", and further strengthen the implementation of the great propaganda concept and construct the great propaganda pattern. To promote the construction of campus media to promote the innovation and development of work methods, to optimize and innovate the discourse system of propaganda and ideological work, to build "two tiny ends" specialized propaganda and ideological work teams, and to continuously improve the long-term effective mechanism of propaganda and ideological work, To open up a new situation of propaganda and ideological work in colleges and universities, to continuously enhance attraction, cohesion and identity, and to successfully complete the fundamental task of establishing morality and building people.
【学位授予单位】：宁夏大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G641

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