运用微信公众号提升大学生社会主义核心价值观教育话语权研究

发布时间：2018-06-19 03:00

本文选题：社会主义核心价值观教育 + 微信公众号　；参考：《西南大学》2017年硕士论文

【摘要】：意识形态工作是党的一项极端重要的工作,掌握了意识形态话语权就将控制着整个社会舆论的走向,现实社会中的话语权之争实质上就是该社会的意识形态话语权之争,社会主义核心价值观是社会主义意识形态的本质体现。微信公众号作为当前信息技术更新换代的产物,不仅改变了传统教育中教师与学生的关系,也改变了话语权运作的机制,信息的海量化传播使得价值观判断能力弱的大学生容易受到错误价值观的误导。因此,迫切需要对微信公众号的话语传播特征进行系统分析,探索提升大学生社会主义核心价值教育话语权的策略,占领网络意识形态主阵地。本文运用微信公众号提升大学生社会主义核心价值观教育话语权研究共分为三章:第一章:微信公众号与大学生社会主义核心价值观教育话语权的理论解读。该部分基于厘清微信公众号的含义、类型与传播特征,大学生社会主义核心价值观教育话语权内涵的基础上,对运用微信公众号提升大学生社会主义核心价值观教育话语权的构成要素和价值定位进行具体的阐释与分析。第二章:运用微信公众号提升大学生社会主义核心价值观教育话语权面临的机遇与挑战。本章是本文的难点,微信公众号的广泛运用,既为话语传播提供了丰富的资源,也使话语环境变得复杂。同时,微信公众号的信息传播是把双刃剑,对大学生社会主义核心价值观教育话语权的实现机遇与挑战并存。本文以高校大学生群体为调查对象,以社会主义核心价值观教育话语为调查内容,采用问卷调查和访谈的方法进行实地调研与分析,全面考察以微信公众号为载体的大学生社会主义核心价值观教育话语权的运作机制。第三章:运用微信公众号提升大学生社会主义核心价值观教育话语权的策略。本章是本文的重点。依据前一章的调查分析结果,针对实际存在的问题,从话语权的四个构成要素,即话语主体、话语理念、话语内容、话语方式着手,提出具有针对性的建议,以期为意识形态占领网络话语主阵地做出有益探索。
[Abstract]:Ideological work is an extremely important work of the Party. Mastering the right of ideological discourse will control the trend of the whole social public opinion. In reality, the struggle for the right to speak in society is essentially the struggle for the right to speak of ideology in that society. Socialist core values are the essence of socialist ideology. WeChat Public name, as the product of the current information technology update, not only changed the relationship between teachers and students in traditional education, but also changed the mechanism of the operation of discourse right. The dissemination of information in a quantitative way makes college students who have weak judgment ability easily be misled by wrong values. Therefore, there is an urgent need to analyze the discourse communication characteristics of WeChat public number, to explore the strategies to promote the discourse rights of college students' socialist core values education, and to occupy the main position of network ideology. This article uses WeChat public name to promote the university student socialism core value education discourse right research altogether divides into three chapters: the first chapter: the WeChat public name and the university student socialism core value education speech right theory interpretation. This part is based on clarifying the meaning, types and communication characteristics of WeChat public number, and the connotation of the discourse right of college students' socialist core values education. This paper expounds and analyzes the composing elements and value orientation of the discourse right of promoting college students' socialist core values education by using WeChat public name. Chapter two: using WeChat Public name to promote the opportunity and challenge of university students' socialist core values education right. This chapter is the difficulty of this paper. The wide use of WeChat public name not only provides rich resources for discourse communication, but also makes the discourse environment complex. At the same time, the information dissemination of WeChat Public name is a double-edged sword, which co-exists both opportunities and challenges to the realization of the right to speak in the education of socialist core values of college students. This article takes the college student group as the investigation object, takes the socialist core values education discourse as the investigation content, uses the questionnaire survey and the interview method carries on the field investigation and the analysis. A comprehensive investigation of the WeChat public name as the carrier of college students' socialist core values education right operation mechanism. Chapter three: the strategy of using WeChat public name to promote college students' right to speak in socialist core values education. This chapter is the focus of this paper. According to the results of the investigation and analysis in the previous chapter, aiming at the existing problems, this paper puts forward some specific suggestions from the four constituent elements of discourse right, namely, discourse subject, discourse idea, discourse content and discourse mode. In order to make a beneficial exploration for ideology to occupy the main position of network discourse.
【学位授予单位】：西南大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G641

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