美国一流大学本科招生推介项目之解析与借鉴——基于美国36所高校的调查

发布时间：2018-07-06 17:43

本文选题：美国 + 推介项目　；参考：《云南师范大学学报(哲学社会科学版)》2017年06期

【摘要】：通过对美国36所一流大学的调查发现,以招生办公室领衔的推介项目是美国大学提升社会认可度、吸引国内外优质生源的首要途径。精准拓展生源市场、多层次的推介平台、多维度有侧重的推介内容是美国一流大学推介项目的主要特点。借鉴美国一流大学本科招生推介项目,注重生源市场数据挖掘、提升推介项目的系统性、丰富深度体验项目、提高各环节专业程度,一方面,将提高我国高校的社会认可度和竞争力,吸引国内外的优质生源;另一方面,推介项目在高校与社会之间构建起信息交换的桥梁,通过市场的反馈与评判推动大学重视本科教学,提升教育产品的质量,促进我国在人才培养方面走向世界一流。
[Abstract]:Through a survey of 36 top universities in the United States, it is found that the introduction program led by the admissions office is the primary way for American universities to promote social recognition and attract high-quality students at home and abroad. Precise expansion of the student market, multi-level promotion platform, multi-dimensional and focused content are the main features of the introduction program of the top universities in the United States. Drawing lessons from the first-rate undergraduate enrollment promotion program in the United States, we should pay attention to the data mining of the student market, enhance the systematization of the referral program, enrich the in-depth experience project, and improve the degree of specialization in all aspects, on the one hand, It will enhance the social recognition and competitiveness of Chinese universities, attract high-quality students at home and abroad, on the other hand, promote the project to build a bridge between universities and society to exchange information. Through the feedback and evaluation of the market, universities attach importance to undergraduate teaching, improve the quality of educational products, and promote our country to become world-class in talent training.
【作者单位】：云南师范大学云南教育决策咨询智库;
【基金】：2014年国家社科基金教育学青年基金项目“美国弱势群体优质高等教育机会研究——基于美国一流大学综合评价招生制度的分析视角”(CDA140122)阶段性成果
【分类号】：G649.712

【相似文献】