基于高校微信公众号的隐性思想政治教育研究
发布时间：2018-09-13 06:45
【摘要】：习近平总书记在2016年12月7日至8日的全国高校思想政治工作会议上强调“要运用新媒体新技术使工作活起来,推动思想政治工作传统优势同信息技术高度融合,增强时代感和吸引力”。在新媒体时代下,做好高校思想政治工作离不开“因事而化、因时而进、因势而新”,不仅需要考虑学生的成长规律,又要把握时代特点,巧妙运用新媒体提升思想政治教育的亲和力和针对性。教育者务必要利用好微信APP软件应用,将互联网时代的新鲜血液注入到过去传统的思想政治教育方法中,让高校思想政治教育能够达到与时俱进。尤其是高校微信公众号的运用,它是微信功能的表现之一,利用好高校微信公众号进行隐性思想政治教育,宣传社会主义核心价值观,引导大学生形成正确的行为取向,高校思想政治教育将会有事半功倍的效果。高校微信公众号开拓了隐性思想政治教育新路径,它以用户对象的针对性、平台的权威性和内容的时效性获得独特的优势。各高校顺应互联网时代潮流,纷纷申请微信公众号,建立符合高校校情和特色的公众号。本文主要是从腾讯微校关于全国高校公众号排行榜入手,运用网络虚拟民族志研究方法对高校微信公众号推送内容进行分类和归纳,从而挖掘其中蕴含的隐性思想政治教育功能,力求探索高校微信公众号背景下的隐性思想政治教育路径发展。具体主要从高校微信公众号和隐性思想政治教育概念入手,分析了高校微信公众号的隐性思想政治教育功能表现,并对优秀高校微信公众号的推送内容从生活服务、时事热点、校园动态和学术探讨四个方面进行了隐性思想政治教育的分析,努力探索基于高校微信公众号下的隐性思想政治教育路径研究。本文创新之处主要表现在方法和内容上,既丰富了隐性思想政治教育的内容宝库,又为隐性思想政治教育建设提供了新方法。最重要的是,在一定程度上有助于开展“微时代”下的高校隐性思想政治教育工作。
[Abstract]:General Secretary Xi Jinping stressed at the National Conference on ideological and political work in Colleges and Universities from 7 to 8 December 2016 that "it is necessary to use new media and new technologies to make work live and to promote the integration of traditional advantages of ideological and political work with information technology." Enhance the sense and appeal of the times. In the new media era, the ideological and political work of colleges and universities can not be done without "changing because of things, advancing from time to time, and new because of the situation". It is necessary not only to consider the law of students' growth, but also to grasp the characteristics of the times. Clever use of new media to enhance the affinity and pertinence of ideological and political education. Educators must make good use of the application of WeChat APP software and inject the fresh blood of the Internet era into the traditional ideological and political education methods in the past so that the ideological and political education in colleges and universities can keep pace with the times. In particular, the use of the WeChat public name in colleges and universities is one of the manifestations of WeChat's function. Making good use of the WeChat public number in colleges and universities to carry out hidden ideological and political education, to propagate the socialist core values, and to guide college students to form a correct behavior orientation. Ideological and political education in colleges and universities will have twice the effect with half the effort. The university WeChat public name has opened up a new path of hidden ideological and political education, which has gained unique advantages with the pertinence of the user object, the authority of the platform and the timeliness of the content. Colleges and universities comply with the trend of the Internet era, one after another apply for WeChat public name, to establish the university school conditions and characteristics of the public name. This article is mainly from Tencent micro-school about the national university public number ranking, using the network virtual ethnography research method to university WeChat public number push content classification and induction, In order to explore the hidden function of ideological and political education, try to explore the development of hidden ideological and political education under the background of WeChat. Starting from the concept of public number and hidden ideological and political education of university WeChat, this paper analyzes the function of hidden ideological and political education of WeChat public number in colleges and universities, and pushes the content of public number of WeChat in excellent universities from life service and current affairs hot spot. This paper analyzes the hidden ideological and political education in the four aspects of campus dynamics and academic exploration, and tries to explore the research of the hidden ideological and political education path based on the WeChat public name in colleges and universities. The innovation of this paper is mainly manifested in the methods and contents, which not only enriches the treasure house of the hidden ideological and political education, but also provides a new method for the construction of the recessive ideological and political education. The most important thing is that it is helpful to carry out the hidden ideological and political education in colleges and universities to some extent.
【学位授予单位】：山西财经大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G641
[Abstract]:General Secretary Xi Jinping stressed at the National Conference on ideological and political work in Colleges and Universities from 7 to 8 December 2016 that "it is necessary to use new media and new technologies to make work live and to promote the integration of traditional advantages of ideological and political work with information technology." Enhance the sense and appeal of the times. In the new media era, the ideological and political work of colleges and universities can not be done without "changing because of things, advancing from time to time, and new because of the situation". It is necessary not only to consider the law of students' growth, but also to grasp the characteristics of the times. Clever use of new media to enhance the affinity and pertinence of ideological and political education. Educators must make good use of the application of WeChat APP software and inject the fresh blood of the Internet era into the traditional ideological and political education methods in the past so that the ideological and political education in colleges and universities can keep pace with the times. In particular, the use of the WeChat public name in colleges and universities is one of the manifestations of WeChat's function. Making good use of the WeChat public number in colleges and universities to carry out hidden ideological and political education, to propagate the socialist core values, and to guide college students to form a correct behavior orientation. Ideological and political education in colleges and universities will have twice the effect with half the effort. The university WeChat public name has opened up a new path of hidden ideological and political education, which has gained unique advantages with the pertinence of the user object, the authority of the platform and the timeliness of the content. Colleges and universities comply with the trend of the Internet era, one after another apply for WeChat public name, to establish the university school conditions and characteristics of the public name. This article is mainly from Tencent micro-school about the national university public number ranking, using the network virtual ethnography research method to university WeChat public number push content classification and induction, In order to explore the hidden function of ideological and political education, try to explore the development of hidden ideological and political education under the background of WeChat. Starting from the concept of public number and hidden ideological and political education of university WeChat, this paper analyzes the function of hidden ideological and political education of WeChat public number in colleges and universities, and pushes the content of public number of WeChat in excellent universities from life service and current affairs hot spot. This paper analyzes the hidden ideological and political education in the four aspects of campus dynamics and academic exploration, and tries to explore the research of the hidden ideological and political education path based on the WeChat public name in colleges and universities. The innovation of this paper is mainly manifested in the methods and contents, which not only enriches the treasure house of the hidden ideological and political education, but also provides a new method for the construction of the recessive ideological and political education. The most important thing is that it is helpful to carry out the hidden ideological and political education in colleges and universities to some extent.
【学位授予单位】：山西财经大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G641
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