城市儿童消费及消费亲子沟通现状与建议

发布时间：2018-10-13 17:05

【摘要】：我国儿童总体数量庞大,但每个家庭内儿童数量却逐渐减少。这一"既多又少"的人口特点决定了我国儿童消费的整体情况,即儿童消费总量多且对家庭影响大。本研究以深圳市3~12岁儿童的父母为研究对象,对城市家庭儿童的消费情况及消费亲子沟通的现状进行了实证研究。结果表明,深圳市的儿童不但自己占据了一定的消费金额和份额,而且还影响着整个家庭的消费情况,其对家庭消费影响的大小依次为:儿童专用类消费品、日常食品类、零食类、教育类、休闲类及耐用品类。对家庭来说,儿童教育支出占据了儿童消费的第一位,并远远高于其他消费项目。这既表明我国家长非常重视教育并舍得为教育投资,也说明我国教育成本较高。父母表现出较高水平的社会导向沟通和中等水平的观念导向沟通,即要么很少与孩子沟通,要么强调孩子对自己的从属关系,以保护其不受外界不良信息的影响。我国有必要制定针对儿童广告的具体条例和法规,加强儿童广告的监管和规范;有必要关注儿童的消费教育,将其纳入素质教育中,推动儿童消费者社会化过程沿着正确、健康的方向发展。
[Abstract]:The total number of children in our country is huge, but the number of children in each family is decreasing gradually. This "both more and less" demographic characteristics determines the overall situation of children's consumption in China, that is, the total amount of children's consumption is large and has a great impact on families. In this study, the parents of children aged 12 years old in Shenzhen were selected as the research objects, and an empirical study was carried out on the consumption of children in urban families and the current situation of communication between parents and children. The results show that the children in Shenzhen not only occupy a certain amount and share of consumption, but also affect the consumption of the whole family. The order of their influence on household consumption is: consumer goods for children, daily food, etc. Snacks, education, leisure and durable goods. For families, child education accounts for the number one child consumption and far higher than other consumption items. This not only shows that Chinese parents attach great importance to education and willing to invest in education, but also shows that the cost of education in China is high. Parents show a high level of social-oriented communication and a medium level of ideal-oriented communication, that is, they either rarely communicate with their children or emphasize their subordinate relationship to protect them from the influence of bad information from the outside world. It is necessary for our country to formulate specific regulations and regulations for children's advertisements, to strengthen the supervision and regulation of children's advertisements, to pay attention to children's consumption education, to incorporate it into quality education, and to promote the socialization process of children's consumers along the right path. A healthy direction.
【作者单位】：河北衡水学院教育系;
【基金】：河北省教育科学“十二五”规划青年专项课题“河北幼儿教师职业准入标准研究”(批准号:11041192)的阶段性研究成果
【分类号】：G78

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