中学生杂志目录图文效果的眼动研究及教育措施

发布时间：2018-05-26 04:02

本文选题：中学生 + 杂志目录　；参考：《天津师范大学》2013年硕士论文

【摘要】：合理地编排杂志目录的文本与图片的关系,在一个有限的空间内呈现更多的信息以吸引读者的注意,既是杂志编辑最关心的问题,又是出版部门最关注的问题。本研究的目的是探讨中学生杂志目录图文排版效果,特别目录页文字与图片的位置关系与相关程度,对中学生阅读杂志目录的记忆与注意特点进行实验研究。研究采用4(图片在目录中的位置：左上、左下、右上、右下)×2(图片与目录文字的关联度：有、无)×2(年级：初一、高一)的混合实验设计。以初一年级、高一年级各40名中学生为被试。采用TobiiT120眼动仪记录中学生阅读杂志目录时的眼动。实验结果表明：(1)图片位于版式的左下位置时,能够引起被试对目录文本内容更多的注意；(2)在8种排版方式中,图片位于整体版式的右上部分且有文字内容无关时,阅读效率最高；(3)图片和目录文本内容有较高的关联性时,图片与文字之间的扫描次数增加,有助于对文本内容的记忆；(4)随着年级的升高,被试的关注重点由图片转向文字。为杂志的编辑合理利用目录页安排文字与图片的内容,更好的改善目录页图文的版式效果,以及如何使不同年级的中学生读者更加有效地获取所需的杂志内容,提供参考了一定的意见。
[Abstract]:It is not only the most concerned issue of magazine editors but also that of publishing department to arrange the relation between the text and picture of magazine cataloguing reasonably and to present more information in a limited space to attract readers' attention. The purpose of this study is to investigate the effect of middle school students' magazine catalogue typesetting, especially the position and correlation degree between the words and pictures, and to make an experimental study on the memory and attention characteristics of the middle school students' reading magazine catalogue. The mixed experimental design of 4 (position of pictures in the catalogue: upper left, lower left, upper right and lower right) 脳 2 (correlation degree between pictures and catalog text: yes, none) 脳 2 (grade: grade one, grade one). The subjects were 40 middle school students in grade one and 40 in grade one in senior high school. TobiiT120 eye movement instrument was used to record the eye movement of middle school students reading magazine catalogue. The experimental results show that when the picture is in the lower left position of the layout, it can attract more attention to the contents of the text in the directory.) among the 8 typesetting methods, the picture is located in the upper right part of the overall layout and has no text content. Reading efficiency is the highest (3) when there is a high correlation between picture and text content, the number of scanning between picture and text increases, which is helpful to the memory of text content. (4) with the increase of grade, the focus of subjects' attention is shifted from picture to text. In order to arrange the contents of the text and pictures for the editors of the magazine reasonably, to improve the typography of the contents of the pages, and how to make the readers of different grades get the contents of the magazines more effectively. Some suggestions are provided for reference.
【学位授予单位】：天津师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：B844.2

【参考文献】