我国房地产企业的营销伦理分析研究.pdf 全文免费在线阅读

  本文关键词：我国房地产企业的营销伦理研究，由笔耕文化传播整理发布。

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我国房地产企业的营销伦理研究IIChina'srealestate enterprisemarketing ethicsstudyAbstractSincethereformandopeningup,China'srealestateindustryhasmaderapiddevelopment,hasplayedanimportantroleinstimulatingthegrowthofthenationaleconomyandpeople'slivingstandardsimprove,petition,paniesinordertoobtaingreaterbenefits,theydespitethelimitationsofthelegalandmoralconstraints,inrealestatemarketingappearcontrarytotheethicsofthephenomenon,suchassubstandardhousingqualityproducts,supportingnothonored;thefraudulentpricingonthepricedifferentialpricing;distributiononrealestatecorporatemonopolyonthemarket,brokersdisloyal;promotionalaspectsonfalseadvertisingandmisleadingadvertising.BehaviorcontrarytotheethicsofmarketingrealestateenterprisesinChinainthemarketingprocess,agreatdealofdamagecausedbythevastnumberofconsumersandthepublicinterest,atthesametime,alsounderminedthecredibilityandimageoftheindustryitself,isnotconducivetothehealthyandsustainabledevelopmentoftheenterprises.Thisarticlemarketing"4P"binedwiththe... 内容来自转载请标明出处.

  本文关键词：我国房地产企业的营销伦理研究，由笔耕文化传播整理发布。