M公司房地产开发项目管理流程优化研究

发布时间：2018-01-04 14:22

本文关键词：M公司房地产开发项目管理流程优化研究　出处：《吉林大学》2017年硕士论文　论文类型：学位论文

【摘要】：房地产企业是我国国民经济中的重要组成部分,其成长与发展对当代社会的经济发展有着举足轻重的推动作用。项目管理流程对于房地产企业的开发具有十分重大的意义。房地产企业在项目开发上的行为一般都极为慎重。由于房地产行业项目存在投入大、周期长等风险因素,房地产企业对于项目的立项和实施十分重视。项目的定位与开发方向是否精准有效、产品是否可以顺应市场并引领市场、项目执行是否顺利、项目目标是否可以达成等,都直接影响着房地产企业的成败与兴衰。而项目执行与实施的重要保障就是项目管理流程,项目管理流程是否科学有效,对项目实施的结果有着极大的影响和导向作用。对于房地产企业而言,一个项目从投入到产出,中间的风险系数很大,项目管理体系正是基于这样的因素,通过严密而科学的流程链条,使风险降到最低,经济效益达到最优。本论文从房地产业在我国整体经济的大背景下的发展现状分析和企业自身实际出发,以项目管理及管理流程优化的概念为论文依据,通过对M公司的项目管理实际流程结构和状况,使用方法研究、比较分析手段、例证分析研究方法,对M公司房地产开发项目管理流程的现状进行了优势和劣势分析,从中找出企业管理流程中存在的不足和可优化的问题,而后针对各项问题逐一提出较为具有针对性的优化方案及对优化方案实施,以使企业项目管理流程达到更为有效、高效运作和发展的目的。本论文中以M公司实际开展与进行的“棚户区改造”项目为基础研究切入点,从自身的项目实例出发,提出的问题更具有切实的实践性和针对性,为企业管理流程优化研究提供了较为现实的基础,也为研究提供了十分切合实际的参考,从而使研究免于陷入“纸上谈兵”的境地,而具有相当重要的实际意义和作用。本论文最后提出了关于流程优化方案实施的保障措施,从几个方面进行了详细的阐述和论证,并对流程优化可能实施的预期效果做出一定程度的展望。
[Abstract]:The real estate enterprise is an important part of our national economy, its development and plays an important role in promoting the development of contemporary social and economic development. The project management process is of great significance for the development of real estate enterprises. The behavior of real estate enterprise in development projects are generally extremely cautious because of the real estate. The industry project has large investment, long cycle and other risk factors, real estate enterprises attach great importance to the establishment and implementation of the project. The position and development direction of the project is accurate and effective, whether the products can adapt to the market and lead the market, the project execution is smooth, does the project goal can be reached, will directly affect the success and prosperity of real the real estate enterprises. The project implementation and is the important guarantee to implement the project management process, the project management process is scientific and effective implementation of the project, the result is very The influence and guiding role. For real estate enterprises, a project from input to output, the risk coefficient of middle large project management system is based on such factors, through strict and scientific process chain, to minimise the risk, achieve optimal economic benefits. This paper from the real estate industry in analysis of current situation and enterprise background of China's overall economy under their own reality, the project management concept and management process optimization as the basis, through the M company's project management process and actual structure, using the study method, comparative analysis method, case analysis research method, advantages and disadvantages are analyzed current situation of M real estate development project management process, to find out the problems in the enterprise management process can be optimized and problems, then the problems put forward a more targeted The optimization scheme and implementation of optimization scheme, in order to enable enterprises to achieve the project management process is more effective and efficient operation and development. This thesis takes the M company to carry out the actual and the shantytowns project based on the starting point, from its own project examples of questions is more practical practical and targeted, provides the basis for a more realistic study on the optimization of enterprise management, but also provides a very practical reference for the research, so as to make the research from falling into "empty talk" of the situation, which has practical significance and important role. This thesis proposes a process optimization scheme of the implementation of the safeguard measures and the author analyses from several aspects, and the process optimization of expected results possible prospect to a certain extent.

【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F299.233.4

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