佳兆业集团房地产投资管理的研究

发布时间：2018-01-06 15:14

本文关键词：佳兆业集团房地产投资管理的研究　出处：《天津大学》2014年硕士论文　论文类型：学位论文

【摘要】：随着我国市场经济的稳步发展，房地产投资活动日益活跃，房地产市场尤其是住宅市场的良性持续发展已逐渐将房地产产业提升为国民经济中的支柱产业。房地产开发是一项投资大，风险大，制约因素多的社会工程，要在房地产市场激烈的竞争中取胜，为实现投资少，盈利多，资金回收速度快的经营目标，在项目投资前期进行的可行性研究是房地产商进行项目开发的核心工作之一。作为改革开放的领头羊，中国经济的增长点，上海房地产市场一直处于蓬勃发展状态，也吸引了众多房产投资者的加入。本文首先对投资项目的概况、条件、操作方式结合区域市场经济的预测与分析明确了相对清晰的项目定位；其次，文章深度分析了项目概念设计及投资效益，，并以此对项目的经济效果进行了计算和评价，明确了该投资项目的市场价值，最终确定佳兆业集团在上海长宁区项目进行投资的合理性；最后，文章通过实践案例对投资管理进行了总结、沉淀，并对集团未来投资战略、方向进行了规划、展望。
[Abstract]:With the steady development of China's market economy, real estate investment activities are increasingly active. The healthy and sustainable development of the real estate market, especially the housing market, has gradually promoted the real estate industry into a pillar industry in the national economy. Real estate development is a social project with large investment, high risk and many restrictive factors. To win in the fierce competition in the real estate market, in order to achieve the goal of less investment, more profit and faster recovery of funds. The feasibility study before the project investment is one of the core work of the real estate developer. As the leader of reform and opening up, China's economic growth point, the real estate market in Shanghai has been in a state of vigorous development, but also attracted a large number of real estate investors to join. Combined with the prediction and analysis of the regional market economy, the operation mode makes clear the relatively clear project positioning; Secondly, the paper deeply analyzes the project concept design and investment benefit, and then calculates and evaluates the economic effect of the project, and clarifies the market value of the investment project. Finally determine the rationality of the investment of Jiazhao Group in Changning District of Shanghai; Finally, the paper summarizes and precipitates the investment management through practical cases, and plans and prospects the future investment strategy and direction of the group.
【学位授予单位】：天津大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F299.233.42

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