青岛市LAVIE公社房地产综合开发项目风险管理研究

发布时间：2018-01-06 16:20

本文关键词：青岛市LAVIE公社房地产综合开发项目风险管理研究　出处：《中国海洋大学》2013年硕士论文　论文类型：学位论文

【摘要】：房地产业是指从事房地产开发、经营、管理和服务的行业,它是我国国民经济发展的一个基本的生产要素,与国民经济的50多个行业有着较高的关联度,创造出了巨大的经济效益,是我国经济发展过程中不可缺少的巨大引擎。然而,随着我国房地产市场的不断发展,在房地产发展过程中逐渐暴露出一些问题。同时,房地产项目投资大、周期长、开发过程中不可预见的因素多,再加上房地产市场运作时间不长,房地产项目管理者风险意识淡薄,使得房地产开发商不可避免地面临着各种风险。许多房地产企业在风险面前束手无策,如果不能很好地识别风险,采取合理措施处理所面临的的风险,那么房地产企业可能会面临遭受巨大损失甚至破产的风险。同时,这种后果在影响企业的同时,也对社会造成了巨大的损失。因此,研究房地产综合开发项目的风险管理是非常有意义的。本文围绕风险展开,通过研究青岛市LAVIE公社房地产综合开发项目所面临的风险,提供出一种合理的风险识别方法并提出相关建议,帮助该项目规避风险,并对其他的房地产项目有一定的借鉴意义。本文在房地产项目风险管理相关文献的基础上,以青岛市LAVIE公社房地产综合开发项目为案例,综合运用风险识别、风险评估、风险应对及风险监控这四方面的理论知识,从项目的投资决策阶段、前期准备阶段、项目建设阶段、销售管理阶段这四个阶段进行了全过程风险管理的实证研究,分析了LAVIE公社房地产综合开发项目的风险管理现状。同时,根据LAVIE公社房地产综合开发项目的实际情况和具体特点,对LAVIE公社项目风险管理方案进行了设计,在一定程度上完善了LAVIE公社地产项目风险管理中的不足之处,为LAVIE公社的风险管理工作提供了参考。本文第一部分阐述了介绍了国内外项目风险管理的发展过程,给出了风险和风险管理的定义、性质及一般房地产项目风险管理的相关知识；第二部分采取一般学者所使用的风险识别、评估、、应对、监控的风险管理体系,系统分析了LAVIE公社房地产综合开发项目在项目的投资决策阶段、前期准备阶段、项目建设阶段、销售管理阶段的潜在风险及产生的原因。运用定性与定量相结合的方法进行了LAVIE公社房地产综合开发项目的风险评估,利用敏感性分析、盈亏平衡分析、专家调查法等对风险进行了分类,得到了重要风险、一般风险、轻度风险；第三部分提出了LAVIE公社房地产综合开发项目具体的风险应对及监控措施,为房地产企业规避风险提供了一条路径,进而帮助房地产企业提高投资风险的决策水平,降低风险概率,提高企业的竞争力。
[Abstract]:Real estate industry is an industry engaged in real estate development, management, management and service. It is a basic factor of production in the development of our national economy, and has a high degree of correlation with more than 50 industries of the national economy. It has created enormous economic benefits and is an indispensable huge engine in the process of economic development in China. However, with the continuous development of the real estate market in China. In the process of real estate development, some problems are gradually exposed. At the same time, the real estate project investment is large, the period is long, there are many unpredictable factors in the development process, and the real estate market operation time is not long. The weak risk consciousness of real estate project managers makes real estate developers inevitably face all kinds of risks. Many real estate enterprises are helpless in the face of risks if they can not identify risks very well. Take reasonable measures to deal with the risk, then real estate enterprises may face the risk of huge losses or even bankruptcy. At the same time, this kind of consequences will affect the enterprises at the same time. Therefore, it is very meaningful to study the risk management of the real estate comprehensive development project. By studying the risks faced by the LAVIE commune real estate comprehensive development project in Qingdao, this paper provides a reasonable risk identification method and puts forward relevant suggestions to help the project avoid risks. And for other real estate projects have certain reference. This paper based on the real estate project risk management literature, taking Qingdao LAVIE commune real estate comprehensive development project as a case. Comprehensive use of risk identification, risk assessment, risk response and risk monitoring of these four aspects of the theoretical knowledge, from the project investment decision-making stage, early preparation phase, the project construction phase. The four stages of sales management have carried on the empirical research of the whole process risk management, analyzed the risk management present situation of the LAVIE commune real estate comprehensive development project. At the same time. According to the actual situation and specific characteristics of LAVIE commune real estate comprehensive development project, the project risk management scheme of LAVIE commune project is designed. To some extent, improve the LAVIE real estate project risk management deficiencies. The first part of this paper describes the development process of project risk management at home and abroad, and gives the definition of risk and risk management. Nature and general knowledge of real estate project risk management; The second part adopts the risk management system which is used by the general scholars to identify, evaluate, deal with and monitor the risk, and systematically analyzes the investment decision-making stage of the LAVIE commune real estate comprehensive development project. The potential risks and the causes of the pre-preparation phase, project construction stage and sales management stage. The risk assessment of the LAVIE commune real estate comprehensive development project is carried out by combining qualitative and quantitative methods. By using sensitivity analysis, break-even analysis and expert investigation, the paper classifies risk and obtains important risk, general risk and mild risk. The third part of the LAVIE real estate comprehensive development project specific risk response and monitoring measures, for real estate enterprises to avoid risk to provide a path. Then it helps real estate enterprises to improve the level of investment risk decision-making, reduce the risk probability, and improve the competitiveness of enterprises.
【学位授予单位】：中国海洋大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F299.23;TU71

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