中山市西区中医健康养生产业集群发展战略的研究

发布时间：2018-01-08 07:26

本文关键词：中山市西区中医健康养生产业集群发展战略的研究　出处：《电子科技大学》2014年硕士论文　论文类型：学位论文

【摘要】：中医药学是华夏文明的瑰宝,对中华民族5000年的发展发挥着举足轻重的作用。其中,以中医药学作为技术基础,通过养生保健手段,达到延年益寿的目的,成就了中医健康养生产业。虽然历史悠久,但我国的中医健康养生作为新兴产业发展仍处于起步阶段。如何建立以市场机制为主导,地方政府推动产业集群发展的经济模式,从而推动中医健康养生产业的集群发展,将中医学发扬光大,是一个值得研究和探索的问题,本文就是以产业集群理论,对中山市西区发展中医健康产业进行研究。中山市西区,是传统的经济强区,特别是服务业发展高度集聚。近几年,全国最大的单体中医院——中山市中医院在西区新规划的彩虹片区建成,带动了周边地块商业及房地产的发展。2011年,西区在制定“十二五”规划的过程中,充分考虑我国有意大力发展健康产业的决策,就如何借助中医院的资源优势和带动作用,希望通过盘活市中医院周边土地和物业,大力发展中医健康养生产业,从而推动经济和社会发展。本文就在这种背景下,探索西区发展中医健康养生产业的发展战略,为西区政府推进措施决策参考。在研究过程中,本文以产业集群理论作为分析依据,首先分析中医健康产业的发展现状、产业链、产业集群等情况,然后通过波特钻石模型分析法分析中山市西区发展中医健康养生产业的生产要素、需求条件等。然后再通过SWOT分析法,对发展该产业的优势、劣势、机会和威胁进行分析。通过对照该区域发展中医健康产业的优势和机遇以及劣势和挑战的分析对比,得到优势大于劣势,机遇大于挑战的结论。最后,在此分析的基础上,有针对性地为西区如何进一步发挥优势,规避劣势;进一步抓住机遇,有效应对挑战,提出发展西区中医健康产业的总体策略、发展目标、发展规划、政策配套、发展步骤等。
[Abstract]:Traditional Chinese medicine is a treasure of Chinese civilization, plays an important role in the development of the Chinese nation for 5000 years. Among them, the traditional Chinese medicine as a technical basis, through the health care means to achieve the purpose of longevity, the achievements of the Chinese health industry. Although our country has a long history, but the Chinese health as an emerging industry is still in the development of the initial stage. How to establish a market-oriented mechanism, the local government to promote the development of industrial cluster economy mode, so as to promote the cluster development of Chinese health industry, will carry forward traditional Chinese medicine, is a problem worthy of study and exploration, this paper is based on the theory of industrial cluster, the development of the Western District of Zhongshan City Chinese medicine health industry. The Western District of Zhongshan City, is the traditional strong economic area, especially the development of the service industry highly concentrated. In recent years, the country's largest single TCM Hospital of Zhongshan City hospital built in western new planning area led to the development of the rainbow,.2011 commercial real estate and the surrounding land, West in the development process of the "12th Five-Year" planning, give full consideration to China Italy health industry development decision on how to help the hospital resource advantage and leading role, hopes to revitalize city Hospital of surrounding land and property, vigorously develop the industry of Chinese health, thus promoting the development of economy and society. In this context, to explore the development strategy of the western development of Chinese health industry, for the western district government measures to promote decision-making. In the process of research, this paper use industrial cluster theory as the analysis basis, first analysis the current situation of the development of Chinese medicine health industry, industrial chain, industrial cluster, and then through the Potter diamond model analysis of the Western District of Zhongshan city in the development of medical health Industrial production elements, demand conditions and so on. And then through the SWOT analysis method, for the industry development advantages, disadvantages, opportunities and threats were analyzed. Through the comparison of the development of traditional Chinese health industry in the region of the advantages and disadvantages and challenges and opportunities of the comparative analysis, get the advantage in weaknesses, the opportunities outweigh the challenges of the last conclusion. And on the basis of this analysis, targeted for the Western District of how to further develop the advantages, avoid disadvantages; further seize the opportunity to effectively cope with challenges, puts forward the overall strategy of the development of Western medicine health industry, development goals, development planning, policy support, development steps.

【学位授予单位】：电子科技大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F127

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