A花园地产项目流程优化策略

发布时间：2018-01-12 12:17

本文关键词：A花园地产项目流程优化策略　出处：《郑州大学》2013年硕士论文　论文类型：学位论文

【摘要】：高速房地产公司是以房地产开发为主,集建物业管理、筑材料销售为一体的国家一级房地产开发企业,A花园地产项目是该公司在郑州开发的第一个住宅项目。该项目依托郑东新区规划理念,采用了现代建筑与古典艺术相结合的方式,设计出了简洁、大方的外立面,室内安动静分离进行设计。该项目自2007年年底购得土地,经过三年时间,完成建设、销售等开发任务。然而,由于项目前期土地购置等流程不顺畅、施工进度分配不合理、销售推广计划和营销策略针对性不强等问题,造成前期工作紧张,施工进度缓慢,成本大幅度增加。这些问题严重制约了A花园地产项目的顺利实施。因而,如何对该项目的流程进行分析和优化是高速房地产公司亟待解决的问题。本文以流程再造为理论依据,借鉴国内外房地产项目流程优化的成功实践,系统地研究了A花园地产项目的流程优化策略。首先,在分析A花园地产项目背景的基础上,将整个项目流程划分为前期工作阶段、建设实施阶段和营销及售后阶段三大阶段,揭示了A花园地产项目三大阶段存在的问题。其次,通过对土地购置、规划设计、施工图设计等子流程的梳理,优化了A花园地产项目前期工作阶段的流程。提出了土地购置过程、项目定位过程和施工图设计过程的优化策略。研究了施工组织管理与控制、竣工验收及交付等建设实施阶段的流程优化策略。健全和完善了营销前期各项准备工作、确立了商品房销售合同备案、优化了物业管理过程,提出了营销及售后阶段的优化策略。本文特色与创新之处主要表现在：①将整个A花园地产项目流程划分为前期工作阶段、建设实施阶段和营销及售后阶段三大阶段,揭示了A花园地产项目存在的问题；②利用流程再造和优化方法,提出了土地购置过程、项目定位过程和施工图设计过程的优化策略；③通过对营销前期准备工作、商品房销售合同网上备案、物业管理等子流程的梳理,提供了A花园地产项目营销及售后阶段的优化策略。本文的研究不仅为高速房地产公司A花园地产项目提供了可操作的整体流程优化方案,为该公司其他项目建设提供参考依据。而且为其他房地产公司同类项目建设提供了流程优化的理论依据和实施途径。
[Abstract]:High speed Real Estate Company is dominated by real estate development, property management in construction, building materials sales of a national real estate development company, A Garden real estate project is the first residential project in Zhengzhou. The project relies on the development of Zheng Dong new district planning concept, using a combination of modern architecture and classical art. The design of a simple, elegant facade, an indoor static and dynamic separation design. The project since the end of 2007, purchased the land, after three years of time to complete the construction, sales and other development tasks. However, due to the purchase of soil project construction process is not smooth, unreasonable distribution, sales promotion plan and marketing strategy aiming at the problem of weak, resulting in pre tension, the slow progress of construction, a substantial increase in the cost. These problems have seriously hampered the smooth implementation of the A garden estate projects. Because of this, how to The analysis and optimization of the project process is an urgent problem for the high-speed Real Estate Company.
Based on the process reengineering theory, referring to the domestic and foreign real estate projects successful practice of process optimization, system of process optimization strategy of A Garden real estate project. Firstly, based on analyzing the A garden estate project background, will make the whole project process for the early stages, the implementation phase of construction and marketing and customer service stage three stages, reveals the existence of A Garden Estate Project three stages. Secondly, based on the land acquisition, planning and design, construction design and other processes in order to optimize the A Garden real estate project, preliminary work stage of the process. The land acquisition process, optimization strategy of project positioning process and construction drawing design the process was studied. The management and control of construction organization, process optimization strategy implementation stage of completion acceptance and delivery of construction. To improve and perfect the marketing pre preparation work, establish The sale contract of commodity house is put on record, the process of property management is optimized, and the optimization strategy of marketing and after sale is put forward.
The features and innovations: 1. The A Garden real estate project process is divided into initial stage, construction stage and marketing and customer service stage three stages, reveals the existence of A Garden real estate project; the process reengineering and optimization method, put forward the land acquisition process, project positioning process optimization strategy the design and construction process; according to the preparatory work of marketing, sales of commercial housing contract online filing, combing the property management process, provide the optimization strategy of A real estate project marketing and customer service garden stage.
This study not only for the high Real Estate Company A Garden Estate Project provides the optimization scheme of whole process of operation, and provide reference for other construction projects. The company also provides a theoretical basis for process optimization and implementation approaches of Real Estate Company for other similar project construction.

【学位授予单位】：郑州大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F299.233.4

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