基于平衡计分卡的QY房地产开发公司绩效评价指标体系研究

发布时间：2018-01-14 21:10

本文关键词：基于平衡计分卡的QY房地产开发公司绩效评价指标体系研究　出处：《中国海洋大学》2013年硕士论文　论文类型：学位论文

【摘要】：随着经济全球一体化发展和中国对外开放程度的提高，我国企业需要面对更加变化莫测、竞争激烈的宏观经济环境。经济全球化是把双刃剑，既给我国企业带来了发展机遇，同时也提出了更加严峻的挑战。这要求我国企业必须加强自身管理水平，提高核心竞争力。建立以平衡计分卡为基础的绩效评价指标体系，为我国迎接挑战提供了一套可行性方案。平衡计分卡链接企业愿景与现实，利用平衡计分卡指标结合公司战略，用于考察公司战略实现程度，与薪酬机制结合，激发员工潜力，提高公司管理水平，促进公司发展。本文利用平衡计分卡理论，选取案例企业，结合案例企业实际情况，为其设计一套基于此理论的科学系统的绩效评价体系的具体管理和实施方案。本文首先对现阶段我国和全球经济形势进行分析，总结得出绩效评价改革势在必行，分析建立一套新的绩效评价指标体系的理论和现实意义，继而研究基于平衡计分卡的绩效评价指标体系的研究方法、本文的研究思路、内容；其次，选取案例企业—QY公司，分析QY公司的经营管理进行分析，找过存在问题，分析形成问题的原因，，从而证明建立基于平衡计分卡的绩效评价指标体系的必要性和紧迫性；再次，研究QY公司的公司战略，为其设计战略地图，在战略地图的指导下，设计适用于本公司的绩效评价指标系统，并研究出一套可行性方案；最后，将建立的新系统在案例企业中模拟实施，阐述新系统的实施要点，然后对方案的有效性进行评价。论文为目标公司建立一套基于平衡计分卡理论全新的科学完整的绩效评价指标体系，并为其提供行动计划和实施方案。挑选的案例公司属于国有控股的中小型房地产企业，既有自己的鲜明的特点，同时也具有行业内一般特征。因此本文的研究对行业内其他公司也具有很大的参考价值，这也是本文的现实意义所在。
[Abstract]:With the development of economic globalization and the improvement of China ' s opening to the outside world , our enterprises need to face a more volatile and competitive macroeconomic environment . Economic globalization is a double - edged sword . It has brought development opportunities to our enterprises , and also put forward more severe challenges . In this paper , using the balanced scorecard theory , we select a case enterprise and combine the actual situation of the case enterprise to design a specific management and implementation plan for the performance evaluation system of the scientific system based on this theory . This paper first analyzes the current situation of China and the global economy , summarizes the theoretical and practical significance of establishing a new performance evaluation index system , then studies the research methods of the performance evaluation index system based on the balanced scorecard , and then studies the causes of the problem and analyzes the reasons of the formation . Finally , the paper studies the implementation of the new system in the case enterprise , expounds the implementation points of the new system , and then evaluates the effectiveness of the scheme . The thesis sets up a new scientific and complete performance evaluation index system based on the balanced scorecard theory , and provides the action plan and implementation plan for the target company . The selected case company belongs to the state - controlled small and medium - sized real estate enterprise , has its own distinct characteristics and also has the general characteristics in the industry . Therefore , the research of this paper has great reference value to other companies in the industry , which is also the practical significance of this paper .

【学位授予单位】：中国海洋大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F275;F299.233.4

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