黑龙江省C投资管理公司发展战略研究

发布时间：2018-01-20 07:22

本文关键词： 投资管理公司 PEST 矿产业房地产业一体化发展战略　出处：《哈尔滨工程大学》2013年硕士论文　论文类型：学位论文

【摘要】：黑龙江C投资管理公司成立于2001年，2006年5月经国资委批准，与C房地产开发公司重组。重组后进一步增强了公司资金实力，目前注册资本4.9亿元，总资产10.3亿元。C投资管理公司主要从事房地产经营与开发、矿产开发及资产管理业务。重组后C公司遇到新的难题，要如何发展，设定什么样的目标，制定什么样的发展战略，一时间成为公司面临的新挑战。首先，，本文对C公司的内部环境以及外部环境进行了深入的分析。首先对公司所在行业以及相关行业进行了调查，从企业的综合能力和经营情况对企业内部进行了分析。然后，利用PEST方法及波特五力模型对公司外部环境、竞争环境进行了分析。最后，运用SWOT分析方法对公司的机会和威胁、自身的优势与劣势进行了总结分析，为下一步制定战略奠定基础。其次，本文为C公司制定了矿产业与地产业纵向一体化发展战略，以及相应的指导思想、目标与原则。继而，根据具体情况，从公司的自主开发运营模式、品牌构建等分别提出具体的战略执行方案。最后，从公司体系改造、经营、管理三个方面提出具体的实施对策，以及相应的保障措施，包括组织结构再造、人力资源培训、企业文化再造、资金配套保障。从而保证一体化经营战略的有效实施。本文不仅为C公司合资后的发展制定了一体化发展战略，解决了公司的经营难题。同时也为有相似经历的公司提供了一个具体、可实施的战略方案。
[Abstract]:Heilongjiang C investment management company was established on 2001, on 2006, the SASAC approved the reorganization with C real estate development company. After the reorganization, the company's capital strength was further enhanced. At present, the registered capital is 490 million yuan, total assets 1.03 billion yuan. C investment management company mainly engaged in real estate management and development, mineral development and asset management business. How to develop, what kind of goal to set, what kind of development strategy, becomes the new challenge that the company faces for a time. Firstly, this paper makes a deep analysis on the internal and external environment of C Company. First of all, it investigates the industry and related industries of C Company. From the enterprise's comprehensive ability and management situation of the enterprise internal analysis. Then, using the PEST method and Porter's five-force model to analyze the company's external environment and competitive environment. Finally. This paper summarizes and analyzes the opportunities and threats of the company and its own strengths and weaknesses by using the SWOT analysis method, which lays the foundation for the next strategy formulation. Secondly, this paper formulates the vertical integration development strategy of mining industry and real estate industry for C company, as well as the corresponding guiding ideology, goals and principles. Then, according to the specific situation, from the company's independent development and operation model. The brand construction and so on proposed the concrete strategy implementation plan separately. Finally, from the company system reform, management, management three aspects of specific implementation countermeasures, as well as the corresponding safeguards, including organizational restructuring, human resources training, corporate culture reconstruction. Capital supporting support. Thus ensuring the effective implementation of the integrated business strategy. This paper not only formulates an integrated development strategy for the development of C Company after the joint venture, but also provides a concrete and implementable strategic plan for the company with similar experience.
【学位授予单位】：哈尔滨工程大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;F832.48

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