CC地产项目商业计划书

发布时间：2018-02-13 17:04

本文关键词： 地产计划书财务分析风险　出处：《华南理工大学》2014年硕士论文　论文类型：学位论文

【摘要】：PG公司是一家多元化集团公司，业务范围包括房地产开发、房地产基金业务等。本商业计划书是有关PG公司融资开发的CC地产项目的可行性研究报告，包括CC地产项目的内外部环境分析、市场定位、销售策略、成本控制及财务计划等分析结果。研究目标一方面在于为相关债权人提供项目投资信息，更有效地完成项目资金筹集；另一方面为PG公司的CC地产项目的投资提供决策依据。本商业计划书首先介绍了PG公司及DL房地产现状及拟获取本地块的起因，随后阐述了开发方案：PG公司将通过拍卖方式获得CC地产项目，并希望通过CC地产项目的成功运作成为PG公司进入DL市房地产市场的敲金石。CC地产项目将依托DL市开发区航运服务集聚区、现代产业集聚区、滨海旅游、船舶配套、汽车电子等产业集群为平台，树立公司及项目品牌，引领DL市开发区年轻白领绿色、健康生活。计划书通过五力竞争模型分析法和优势、弱势、机会及风险分析法对CC地产项目的竞争环境作了详细分析。分析结果显示CC地产项目拥有区域优势和集聚优势，但因所处区域为新建开发区因此与成熟市区比较面临价格劣势，现有竞争对手对其构成一定威胁，可以通过深度挖掘目标客户需求寻求差异化竞争，以保证本项目的成功运作。商业计划中的资金筹措，预计由PG公司投入资金67,995万元，，其中PG公司计划自筹23,800万元，向银行融资30,000万元，销售反投14,195万元。从盈亏平衡分析看，项目盈亏平衡点在52,207.38万元，以销售负荷折算为63.5%，表明项目售价具有较大的调整空间。项目净现金流为正，财务净现值大于0，内部报酬率28.18%大于12%,项目可行。论文通过敏感性分析和风险性分析显示，与项目收益相关的主要因素为销售价格，售价变动对项目利润状况影响极大；影响项目风险的主要因素为政策风险、管理风险和市场风险，因此通过产品的合理设计、推盘时机的把握、与主要竞争对手的差异化，可规避项目的风险。本计划书通过对影响项目运作的各数据分析后，综合评估认为PG公司开发CC地产项目具有投资收益高、运作周期短、风险可控的优点，该项投资是可行的。
[Abstract]:PG company is a diversified group of companies, the business scope includes real estate development, real estate fund business. This business plan is the feasibility study report on the development of PG company CC financing of real estate projects, real estate projects including CC's internal and external environment analysis, market positioning, marketing strategy, cost control and financial planning and analysis results. Research goal on the one hand is to provide information for project investment related creditors more effectively to complete the project financing; on the other hand, to provide decision-making basis for the PG company CC real estate project investment.
The business plan is first introduced the current situation of PG company and DL real estate and intends to obtain local cause block, then expounds the development of the program: PG will obtain CC real estate projects through the auction, and hope that through the successful operation of CC real estate project to become PG companies to enter the DL of the real estate market real estate projects will knock stone.CC based on the DL Development Zone shipping service area, modern industrial parks, coastal tourism, marine equipment, automotive electronics and other industrial cluster as a platform to establish the company and project brand, leading the DL City Development Zone, young white-collar green, healthy living.
Plan through the five forces model of competition law and the advantages of the vulnerable, opportunities and risks analysis of competition environment of CC real estate project are analyzed in detail. The results showed that CC real estate projects have regional advantages and agglomeration advantages, but because the region is the new development zone as compared with the mature urban price disadvantage faced by existing competition the opponent can pose a threat to the target customer needs to seek competitive differentiation through the depth of excavation, in order to ensure the successful operation of the project.
In the business plan to raise funds, is expected by the PG company invested 679 million 950 thousand yuan, of which PG company plans to raise 238 million yuan, to 300 million yuan of bank financing, sales counter investment 141 million 950 thousand yuan. According to the analysis of profit and loss balance, project breakeven point in 522 million 73 thousand and 800 yuan, with sales for 63.5% fold load, that the project price adjustment space the larger the. Net cash flow positive project, financial net present value is greater than 0, the internal rate of return of 28.18% more than 12%, the project is feasible.
Through the sensitivity analysis and risk analysis showed that the main factors associated with the project returns to the sales price, the price changes have great effect on the project profit status; main factors affecting the project risk policy risk, management risk and market risk, so through reasonable design, push the timing, the difference between main competitors that risk can avoid the project.
After analyzing the data affecting the operation of the project, the plan considers that PG has the advantage of high return on investment, short operation period and controllable risk, so that CC investment is feasible.

【学位授予单位】：华南理工大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F299.233.4;F722

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