房地产开发项目全过程质量管理研究

发布时间：2018-02-21 19:13

本文关键词： 房地产住宅项目全过程质量管理　出处：《对外经济贸易大学》2017年硕士论文　论文类型：学位论文

【摘要】：在房地产行业步入白银时代以来,市场环境暗涌迭生,竞争愈加激烈,客户对产品的要求越来越高,房地产开发商去其粗放式经营模式,逐步回归其产品本身,故打造优质产品是房地产开发项目的现实要求。诸多标杆房地产开发项目已将客户需求作为出发点,将产品质量的控制过程大幅度扩展,从以往的建设阶段向前推进至产品的概念设计、产品质量需求阶段,向后延伸至交付产品的运营管理和质量维保阶段。本论文以某大型住宅房地产开发项目为依托,首先阐述了房地产开发项目的全过程质量管理理论;其次深入研究了全过程质量管理在住宅房地产开发项目决策阶段、准备阶段、实施阶段和收尾阶段的应用;最后,客观分析和评价了全过程质量管理在住宅房地产开发项目中的应用效益。应用实践表明:房地产开发项目全过程质量管理能使项目决策阶段制定合理的产品定位、开发方案和质量目标;使项目准备阶段优化项目规划方案及设计图纸,提升产品设计质量,奠定项目精工品质的基础;使项目实施阶段打造一个市场优质、客户认可的工程产品,实现项目品质提升;使项目收尾阶段树立规范管理、优质服务的项目品牌形象和企业美誉度,同时还能促进项目产品的销售和快速去化。论文研究成果可总结一套适合电建企业所属开发项目质量管理和产品品质提升的实操方法,同时为其他新建项目塑造产品竞争力、提升项目盈利能力提供项目质量管理理论依据和经验支持。为实现企业内部推广应用全过程质量管理提供参考借鉴。
[Abstract]:Since the real estate industry has stepped into the silver era, the market environment is overflowing, the competition is becoming more and more intense, and the customers' demand for the products is becoming more and more high. The real estate developers have gradually returned to their own products by going to their extensive business models. Therefore, creating high-quality products is the realistic requirement of real estate development projects. Many benchmark real estate development projects have taken customer demand as the starting point and greatly expanded the process of product quality control. From the previous stage of construction to the conceptual design of product, the stage of product quality demand, the stage of extending back to the stage of operation management and quality maintenance of delivery products. This paper is based on a large residential real estate development project. Firstly, the theory of the whole process quality management of the real estate development project is expounded; secondly, the application of the whole process quality management in the decision-making stage, the preparation stage, the implementation stage and the closing stage of the residential real estate development project is studied. The application benefit of the whole process quality management in the residential real estate development project is analyzed and evaluated objectively. The application practice shows that the whole process quality management of the real estate development project can make a reasonable product orientation in the decision-making stage of the project. Develop project plan and quality target; optimize project plan and design drawing in project preparation stage, improve product design quality, lay the foundation of project precision quality; make project implementation phase create a high quality market, Customer approved engineering products, to achieve project quality improvement, so that the end of the project to establish standardized management, quality service project brand image and corporate reputation, At the same time, it can also promote the sale and rapid deoxidation of project products. The research results of this paper can sum up a set of practical methods suitable for the quality management and product quality improvement of the development projects belonging to the electric power construction enterprises, and at the same time, create the product competitiveness for other newly built projects. Improving the profitability of the project provides theoretical basis and experience support for project quality management, and provides a reference for the implementation of the whole process of enterprise internal promotion and application of quality management.
【学位授予单位】：对外经济贸易大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TU712.3

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