特征价格模型在住宅项目前期策划中的应用研究

发布时间：2018-02-24 15:24

本文关键词： 住宅项目前期策划特征价格模型特征变量　出处：《武汉理工大学》2013年硕士论文　论文类型：学位论文

【摘要】：进入21世纪以来,在我国各相关部委的共同努力下,我国住宅建设取得相当大的成就,并不断走向理性化和规范化。但在住宅市场发展的同时,也出现了一些不容忽视的问题,如住宅市场无序膨胀、房价增长过高过快、国民的非理性投资行为等等,这些都严重阻碍这我国房地产市场的健康发展。经研究发现,这些问题的产生与房地产前期策划的不合理有很大的关系,而科学地开展房地产前期策划对促进房地产行业的健康发展以及增强房地产企业的竞争力具有重要的意义。本文运用特征价格模型对住宅项目前期策划进行应用研究,研究工作主要包括以下几方面： (1)房地产前期策划和特征价格模型的理论分析。针对房地产项目前期策划的特点、结合特征价格理论自身的优势,探讨房地产定价和项目定位的有效途径,为房地产前期策划提供一个新思路。 (2)特征价格模型在住宅项目前期策划中的构建。结合影响房地产前期策划的因素,选择住宅特征变量并对其进行合理性量化；比较特征价格模型的函数形式,并进行模型估计和检验分析。 (3)特征价格模型在房地产前期策划中的案例研究。以武汉为例,结合市场数据,建立住宅特征价格模型,并采用统计软件SPSS17.0进行模型的估计,得到住宅特征价格。通过对住宅特征价格分析、住宅特征的符号分析以及住宅特征对住宅价格的影响程度分析,为房地产前期策划提供依据。本文主要以特征价格模型为基础,用量化分析为手段,探讨了一个较为科学的住宅项目前期策划方案,并得出一些结论。但论文在变量选择、函数形式选择、市场细分等方面还需要进一步优化和深入研究。
[Abstract]:Since entering the 21st century , with the joint efforts of relevant ministries and commissions in our country , China ' s housing construction has achieved considerable achievements , and has been continuously moving towards rationalization and standardization . However , there have been some problems that cannot be ignored in the development of housing market , such as disorderly expansion of housing market , excessive increase in house prices , irrational investment behavior of nationals , etc . , which have seriously hindered the healthy development of the real estate market in China . This paper applies the characteristic price model to the pre - planning of residential project , which mainly includes the following aspects : ( 1 ) The theory analysis of real estate pre - planning and characteristic price model . According to the characteristics of the pre - planning of real estate project , combining the advantages of characteristic price theory , this paper discusses the effective ways of real estate pricing and project positioning , and provides a new idea for real estate planning . ( 2 ) The characteristic price model is constructed in the pre - planning of the residential project . Combined with the factors that affect the pre - planning of the real estate , select the characteristic variable of the house and quantify it ; compare the function form of the characteristic price model , and carry out the model estimation and test analysis . ( 3 ) The case study of the characteristic price model in the pre - planning of real estate . Taking Wuhan as an example , combining the market data , establishing the house characteristic price model , and using the statistical software SPSS 17.0 to estimate the residential characteristic price , the residential characteristic price is obtained . Through the analysis of the house characteristic price , the symbolic analysis of the characteristic of the residence and the influence degree of the residential characteristics on the house price , the basis of the real estate planning is provided . Based on the characteristic price model , this paper discusses a scientific residential project early planning scheme with quantitative analysis , and draws some conclusions . However , it also needs to be further optimized and further researched in terms of variable selection , function form selection , market subdivision and so on .

【学位授予单位】：武汉理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：TU241;TU71

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