原乡故里项目商业计划书

发布时间：2018-02-27 07:26

本文关键词： 老年社区住宅开发运营模式商业计划　出处：《华南理工大学》2014年硕士论文　论文类型：学位论文

【摘要】：本商业计划书主要研究原乡故里项目这一老年社区开发建设的模式。通过对该项目开发背景和意义、开发建设模式、市场营销方式分析、、组织和实施计划、经济评价、财务及风险方面的分析,一方面为项目投资者及融资提供充分的信息;此外也能为项目的将来开发建设活动按计划、有步骤地实施,提供了指导准则及基本数据。本项目是房地产开发项目,也是老龄银发产业项目,是利用非公有的社会资源,采用市场运营模式参与老龄银发事业的发展,即通过对老年地产项目的开发建设,配以高品质的社会养老及其增值服务,从而带动我国银发产业发展的集聚效应。至2013年末,60岁以上老年人口在我国已占到总人口的14.3%,约为1.94亿人。并正以每年3%速度急剧增长。这为老年社区及其配套服务相关产业带来了很大的发展机遇。原乡故里项目核心产品是建设高品质的养老主题社区,配以完善的配套设施,和专业化医疗、护理、社区服务体系带给老人快乐、幸福的晚年生活。原乡故里拟选址于四川省成都市次城市区域中心都江堰市翠月湖镇,项目用地面积5250多亩,拟建面积220万平方米,由别墅、老年公寓、标准高尔夫球场、五星级乡村酒店、五星级老人医院、运动会所、学校、商业街、老年研究院和文化园、音乐厅、人工湖、特色农庄等组成。总投资约为97.6亿人民币。项目建成后可安提供14400户老人入住单元,同时可带来约6000个就业岗位,并形成价值约160多亿人民币资产。可使本项目的经济效益和产生的社会效益取得双赢。
[Abstract]:This business plan mainly studies the original hometown project, the mode of the development and construction of the elderly community. Through the analysis of the background and significance of the project, the development and construction model, the marketing mode, the analysis, organization and implementation of the plan, economic evaluation, Financial and risk analysis, on the one hand, provides sufficient information for project investors and financing, and, on the other hand, can be implemented in a planned and systematic manner for future development and construction activities of the project, The project is a real estate development project and an aging silver hair industry project. It uses non-public social resources to participate in the development of the aged silver hair industry by using the market operation model. That is, through the development and construction of real estate projects for the elderly, with high-quality social pension and value-added services, By end of 2013, the elderly population over 60 years old in our country has accounted for 14. 3% of the total population, about 194 million people, and is growing rapidly at a rate of 3% per year. This is the elderly community and its supporting equipment. Service related industries have brought great opportunities for development. The core product of the original hometown project is to build a high-quality pension theme community. Equipped with perfect facilities and specialized medical, nursing and community service systems to bring happiness and happiness to the elderly, the original hometown is to be located in Cuiyue Town, Dujiangyan City, sub-urban center of Chengdu, Sichuan Province. The project covers an area of more than 5,250mu, with a proposed area of 2.2 million square meters, consisting of villas, apartments for the elderly, standard golf courses, five-star country hotels, five-star hospitals for the elderly, sports clubs, schools, commercial streets, research institutes for the elderly and cultural parks, Concert hall, artificial lake, special farm and so on. The total investment is about 9.76 billion RMB. After the project is completed, 14400 elderly households can be provided with housing units, and about 6,000 jobs will be created at the same time. It can make the economic and social benefits of the project win-win.
【学位授予单位】：华南理工大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F299.23;D669.6

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