我国房地产开发企业标准化运营模式研究

发布时间：2018-02-28 08:50

本文关键词： 房地产开发企业企业管理标准化运营模式　出处：《重庆大学》2013年硕士论文　论文类型：学位论文

【摘要】：十几年来，我国房地产市场的高速发展，带动房价持续飙升，但是过高的房价引起广大市民的抱怨，政府对楼市的调控政策不断加码，房地产市场由此转入了深度调整期。“强化内功”成为众多房地产企业的首要任务。为扩充开发规模，增强盈利能力，提高企业管理水平，很多企业提出标准化的经营战略，但是在实践中却存在很多误区，致使许多成果难以有效落实。因此，必须提升到运营模式的角度进行系统设计。运营模式包含着企业的内部管控体系、产品开发策略、流程制度设计、市场营销方式等诸多内容，是企业盈利方式的内部反映。因此运营模式的研究对企业发展至关重要。论文对房地产开发企业的标准化运营模式进行了研究，主要的研究工作包括以下几点： ①对当前我国房地产开发企业采用的运营模式的现状进行了分析，指出亟需改变的突出问题。 ②构建起房地产开发企业的标准化运营模式，阐述标准化运营的内涵，，并详细论述了各要素的内容。 ③从信息建设、组织制度、企业文化、监管体系、激励机制提出保障标准化运营模式顺利实施的措施。论文提供了一套比较系统的标准化运营模式的构建理论和方法，克服了当前标准化产品战略上的缺陷，使之与组织管控、流程管理、市场营销、客户服务构成企业运营的完整系统。这将有助于房地产开发企业实现产品的快速连锁开发，规避项目开发风险，节省投资，提高企业管理水平和组织效率。
[Abstract]:Over the past decade or so, the rapid development of the real estate market in our country has led to a continuous surge in housing prices. However, the excessive housing prices have caused complaints among the general public, and the government has constantly increased its policy of regulating and controlling the property market. As a result, the real estate market has turned into a period of deep adjustment. "strengthening internal work" has become the primary task of many real estate enterprises. In order to expand the scale of development, enhance profitability, and improve the management level of enterprises, many enterprises have put forward standardized management strategies. However, there are many misunderstandings in practice, which make it difficult to carry out many achievements effectively. Therefore, the system design must be promoted to the angle of operation mode, which includes the internal control system and product development strategy of the enterprise. Process system design, marketing method and so on, are the internal reflection of enterprise profit mode, so the study of operation mode is very important to the development of enterprise. The paper has carried on the research to the real estate development enterprise standardization operation pattern, the main research work includes the following:. This paper analyzes the present situation of the operation mode adopted by the real estate development enterprises in our country, and points out the outstanding problems that need to be changed. (2) construct the standardized operation mode of the real estate development enterprise, expound the connotation of the standardization operation, and discuss the contents of each element in detail. From the information construction, the organization system, the enterprise culture, the supervision system, the incentive mechanism puts forward the guarantee standard operation pattern smooth implementation measure. This paper provides a set of systematic construction theory and method of standardized operation mode, which overcomes the shortcomings of the current standardized product strategy, and makes it work with organization control, process management, marketing, etc. Customer service constitutes a complete system of enterprise operation, which will help real estate development enterprises to realize rapid chain development of products, avoid project development risks, save investment, and improve the management level and organizational efficiency of enterprises.
【学位授予单位】：重庆大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272.3;F299.233.4

【参考文献】