万科集团财务战略优化研究

发布时间：2018-03-14 13:03

  本文选题：房地产　切入点：万科集团　出处：《云南大学》2016年硕士论文　论文类型：学位论文

【摘要】：随着全球化和信息化的不断深入,企业在经营过程中面临更加复杂的市场环境,也面临着众多的风险。为了能够在日益复杂的经营环境中实现可持续发展,企业管理者需要基于企业整体发展的角度,制定符合自身实际的发展战略,同时更要从财务的角度出发,设计和选择与企业整体发展战略相配套的财务战略。作为我国国民经济支柱型产业,房地产业在面临国家宏观调控力度不断加大,外部市场环境风险增强的形势下,如何制定有效的财务战略,对于房地产企业来说是平稳度过这一时期以及实现长期稳定发展的关键所在。本文选取房地产业的标杆企业—万科集团作为研究对象,首先对财务战略管理的国内外研究现状进行评述,其次对房地产行业的宏观形势以及万科集团整体发展战略进行分析,本文的重点在于对万科集团实施的财务战略进行剖析,并基于其财务现状评价万科集团财务战略的实施绩效,最后根据财务绩效状况,并结合其在财务矩阵中的位置变化为万科集团提出相应的优化建议,以促进其财务战略的有效实施和战略目标的实现。通过对万科集团财务战略的剖析与评价,本文试图为其未来财务战略的调整优化与可持续发展提供财务依据,同时也向其他房地产企业财务战略的制定与实施提供相关学习与借鉴的经验。
[Abstract]:With the deepening of globalization and information technology, enterprises are faced with more complex market environment and many risks in the course of operation. In order to realize sustainable development in the increasingly complex business environment, Enterprise managers need to formulate a development strategy that is in line with their own reality based on the overall development of the enterprise, and at the same time, from a financial point of view, As a pillar industry of our national economy, the real estate industry is faced with the situation that the national macro-control is constantly increasing and the external market environment risk is increasing. How to formulate effective financial strategy is the key for real estate enterprises to survive this period and achieve long-term stable development. This paper selects Vanke Group, a benchmark enterprise of real estate industry, as the research object. First of all, it reviews the current research situation of financial strategy management at home and abroad, and then analyzes the macro situation of real estate industry and the overall development strategy of Vanke Group. The emphasis of this paper is to analyze the financial strategy implemented by Vanke Group. Based on the current financial situation of Vanke Group, the implementation performance of financial strategy is evaluated. Finally, according to the financial performance situation and the change of its position in the financial matrix, the author puts forward the corresponding optimization suggestions for Vanke Group. In order to promote the effective implementation of its financial strategy and the realization of its strategic goal, through the analysis and evaluation of the financial strategy of Vanke Group, this paper attempts to provide the financial basis for the adjustment, optimization and sustainable development of its future financial strategy. At the same time, to other real estate enterprises to formulate and implement financial strategy to provide relevant learning and reference experience.
【学位授予单位】：云南大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F299.233.42
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本文编号：1611324