大连万达集团多元化战略的发展模式及其启示

发布时间：2018-03-19 07:12

本文选题：大连万达集团　切入点：多元化战略　出处：《首都经济贸易大学》2017年硕士论文　论文类型：学位论文

【摘要】：房地产行业发展现已进入白银时代,全国经济发展转由创新要素驱动为主,将创新摆在国家发展全局的核心位置,房地产企业要想实现持续稳定发展须以市场为导向,以创新为契机,结合自身发展的优势行业及上下游业务链条,走多元化战略发展道路。为了总结大连万达集团多元化战略发展的经验,有效的促进国内其他房地产完善以及优化企业的多元化战略,在此我们以多元化的战略理论作为我们的指导理论,对大连万达集团多元化战略相关文献进行研究后,通过阅读大连万达集团官网,梳理大连万达集团总体发展历程,分析大连万达集团实施多元化战略发展的动因和具体内容,了解到大连万达集团商业产品与产业的多元化,进一步分析出大连万达集团多元化战略发展模式的实施特点。通过分析,本文得出以下五点主要结论:1)把握企业发展主要方向,准确定位。2)各司其职,合理设计产品。3)注重科技、信息要素投入,整合资源。4)结合地区文化特色,突出中国元素。5)多元化发展,实现全链条式发展。大连万达集团这种商业模式的成功得到了整个行业的认可,虽然该集团公司的商业模式很难被简单的模仿和照抄,但大连万达成功发展的经验以及他的商业模式对于多数的公司而言仍具有较好的借鉴意义创新商业模式。1)借鉴万达文化产业的创新之处,尤其是多要素整合的能力,注重科技投入,整合全球资源,突出中国文化要素。2)准确的商业定位。3)注重信息化投入,实现大数据。
[Abstract]:The development of the real estate industry has now entered the silver era, the national economic development has been driven mainly by innovative elements, and innovation has been placed at the core of the overall situation of national development. If real estate enterprises want to achieve sustainable and stable development, they must take the market as the guide. In order to summarize the experience of Dalian Wanda Group's diversification strategy development, we should take the opportunity of innovation, combine the advantage industry and upstream and downstream business chain of our own development, and take the path of diversification strategy development. Effectively promote the improvement of other domestic real estate and optimize the diversification strategy of enterprises. Here we take the diversification strategy theory as our guiding theory, and study the relevant literature of Dalian Wanda Group diversification strategy. Through reading the official website of Dalian Wanda Group, combing the overall development course of Dalian Wanda Group, analyzing the motive and concrete content of Dalian Wanda Group implementing diversification strategy development, we can understand the diversification of commercial products and industries of Dalian Wanda Group. Further analysis of the implementation characteristics of Dalian Wanda Group diversification strategy development model. Through analysis, this paper draws the following five main conclusions: 1) grasp the main direction of enterprise development, accurately locate. Rational design of product. 3) focus on science and technology, input of information elements, integration of resources. 4) combining with regional cultural characteristics, highlight the development of Chinese element. 5) diversification. The success of the business model of Dalian Wanda Group has been recognized by the whole industry, although the business model of Dalian Wanda Group is difficult to be easily imitated and copied. However, Dalian Wanda's successful development experience and its business model still have good reference significance for most companies to innovate business model. 1) to learn from the innovation of Wanda cultural industry, especially the ability of multi-factor integration. Focus on scientific and technological input, integrate global resources, highlight Chinese cultural elements. 2) accurate business orientation. 3) focus on information investment to achieve big data.
【学位授予单位】：首都经济贸易大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F299.233.4;F272

【参考文献】