我国养老地产项目的保障因素研究

发布时间：2018-03-21 08:26

本文选题：养老地产　切入点：保障因素　出处：《北京建筑大学》2014年硕士论文　论文类型：学位论文

【摘要】：本文的研究以我国目前已经进入老龄化社会，面临全社会对养老资源的巨大需求，，我国的房地产开发商开始探索养老地产项目的开发为背景，以我国养老地产项目保障因素为内容。首先，笔者从历史角度回顾了养老地产的产生，并且根据目前对养老地产的不同理解，以养老地产的性质、内涵和经济功能为基础界定了养老地产的概念：养老地产是以适老住宅开发为起点，以提供专业、连续、中高端养老、养生、医疗服务为核心，在一定居住空间范围内将专业的医疗、养老、养生物业与专业的养老服务有效复合，以实现长期、持续、稳定利润为目的，具有多种形态的一类商业性和高资本密度的地产项目。本文则通过对养老地产项目现状的分析，总结出目前养老地产项目开发中出现的问题。其次，笔者利用内部因素分析法，对养老地产项目内部结构进行了因素分析，也提出保障因素的概念并对其进行了分析。本文认为保障因素的“保障性”在于该因素对整个养老项目开发工作的过程和结果的影响大小。它可能是经营活动中的一些限定因素，也可能是能够使养老服务更好地发挥作用的因素。同时，本文也认为我国养老地产项目的保障因素体现在以下四种：土地属性是养老地产项目成本保障因素；融资渠道是养老地产项目实施保障因素；养老服务是养老地产项目品质保障因素；知识与创新因素是养老地产项目核心能力保障因素。再次，笔者利用外部环境分析和比较研究方法对中美两国养老地产项目保障因素所存在的环境进行了对比分析，分析证明在制度环境、经济环境、社会环境和技术环境的各方面都存在极大地不同。一方面，美国养老地产项目保障因素的环境总体特征是结构复杂但环境稳定，不确定性较少且制度风险和金融风险较低的状态。另一方面，我国目前养老地产项目保障因素所生存的环境总体特征是结构简单且不稳定，以制度风险和金融风险为主导，不确定性因素大。最后，在内外分析的基础上，针对我国目前养老地产项目开发中存在的问题，笔者提出了我国养老地产项目保障因素的组织策略，并用具体案例予以解释，以期望在今后的养老地产项目开发过程中，提高养老地产项目管理效果。
[Abstract]:The research of this paper is based on the fact that our country has entered an aging society and is facing the huge demand of the whole society for the endowment resources, and the real estate developers in our country have begun to explore the development of the pension real estate projects. Take our country endowment real estate project safeguard factor as the content. First of all, from the historical point of view, the author reviews the emergence of old-age real estate, and according to the current different understanding of pension real estate, the nature of pension property, The concept of old-age real estate is defined on the basis of its connotation and economic function: the old-age real estate is based on the development of suitable housing, with the core of providing professional, continuous, medium and high-end old-age care, health care and medical services. In a certain living space, the professional medical care, old-age care, health care property and professional pension services are effectively combined to achieve long-term, sustainable and stable profits. There are many kinds of commercial and high capital density real estate projects. This paper summarizes the problems in the development of pension real estate projects through the analysis of the current situation of pension real estate projects. Secondly, the author makes use of the internal factor analysis method to analyze the internal structure of the pension real estate project. This paper also puts forward the concept of security factor and analyzes it. This paper holds that the "supportability" of security factor lies in the influence of this factor on the process and result of the development of the whole pension project. It may be in the course of business activities. Some of the limitations of the. At the same time, this paper also thinks that the guarantee factors of the pension real estate projects in our country can be reflected in the following four kinds: the land attribute is the cost guarantee factor of the pension real estate projects; The financing channel is the guarantee factor for the implementation of the pension real estate project; the old-age service is the guarantee factor for the quality of the pension real estate project; the knowledge and innovation factor is the guarantee factor for the core competence of the pension real estate project. Thirdly, the author uses the method of external environment analysis and comparative research to compare and analyze the environment existing in the protection factors of pension real estate projects between China and the United States. The analysis proves that in the institutional environment, the economic environment, All aspects of the social environment and the technological environment are greatly different. On the one hand, the overall environmental characteristics of the pension real estate project in the United States are complex structure but stable environment. On the other hand, the overall environmental characteristics of the pension real estate project security factors in China are simple and unstable structure, with institutional risk and financial risk as the leading factor. There is a great deal of uncertainty. Finally, on the basis of internal and external analysis, in view of the problems existing in the development of pension real estate projects in China, the author puts forward the organizational strategy of the pension real estate project security factors in China, and explains it with specific cases. In order to improve the pension real estate project management effect in the future development process of pension real estate project.
【学位授予单位】：北京建筑大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F299.23;D669.6

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