“海棠湾酒店”房地产开发项目投资风险管理研究

发布时间：2018-03-28 16:41

本文选题：风险识别　切入点：风险评价　出处：《中国海洋大学》2014年硕士论文

【摘要】：随着我国经济的发展,人民生活水平的提高,人们对旅游的需求逐渐增加,尤其是海洋旅游成为人们新的旅游消费倾向。开发海洋旅游项目成为许多有配套旅游业务酒店的新的收入增长点。旅游酒店是旅游业发展的主要基础设施,其数量和服务质量的发展,是旅游业发展水平的重要标志。三亚作为中国最著名的滨海旅游城市,其酒店的发展速度高于其他城市。本文以项目的风险管理理论和方法为基础,对海棠湾酒店房地产开发项目风险管理进行了研究。首先,文章阐述了选题的背景和意义,研究国内外相关文献,并对论文的主要内容、技术路线和相关理论作了介绍。接着,针对海棠湾酒店房地产开发项目概况进行分析,介绍该项目的基本情况、实施进度、建设内容以及项目市场环境分析等。然后对海棠湾酒店房地产开发项目进行风险的识别。通过定性分析指出海棠湾酒店房地产开发项目的风险可以分为财务风险、人力风险、技术风险、工期风险和项目质量风险。接下来进行海棠湾酒店房地产开发项目风险评价。利用层次分析法和模糊评价法对海棠湾酒店房地产开发项目风险进行了评价。评价结果表明项目整体风险在较低等级,项目风险在可接受的范围内。按风险大小排序为该项目风险因素风险等级水平从高到低的排序为：财务风险、质量风险、工期风险、技术风险、人力风险。最后,提出海棠湾酒店房地产开发项目风险应对措施。根据对风险的识别和评价,论文对海棠湾酒店房地产开发项目的风险应对进行了分析和设计。
[Abstract]:With the development of China's economy and the improvement of people's living standards, people's demand for tourism has gradually increased. In particular, marine tourism has become a new trend of tourism consumption. The development of marine tourism projects has become a new revenue growth point for many hotels with supporting tourism business. Tourist hotels are the main infrastructure for the development of tourism. The development of its quantity and service quality is an important symbol of the level of tourism development. As the most famous coastal tourism city in China, the hotel development speed of Sanya is higher than that of other cities. This paper studies the risk management of the hotel real estate development project in Haitangwan. Firstly, the paper expounds the background and significance of the topic, studies the relevant literature at home and abroad, and introduces the main content, technical route and related theory of the paper. This paper analyzes the general situation of the real estate development project of Haitangwan Hotel, introduces the basic situation of the project and the progress of its implementation. Construction content and project market environment analysis, etc. Then the risk identification of the real estate development project of Haitang Bay Hotel is carried out. Through qualitative analysis, it is pointed out that the risk of the hotel real estate development project can be divided into financial risk and human risk. Technical risks, The risk evaluation of the real estate development project of Haitang Bay Hotel is carried out. The risk of the real estate development project of the hotel is evaluated by using the analytic hierarchy process (AHP) and the fuzzy evaluation method. The results show that the overall risk of the project is at a lower level, Project risk is within acceptable range. Ranking the risk factors of the project from high to low by risk level is: financial risk, quality risk, duration risk, technical risk, manpower risk. According to the identification and evaluation of the risk, the paper analyzes and designs the risk response of the real estate development project of the Haitang Bay Hotel.
【学位授予单位】：中国海洋大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F299.23

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