G房地产公司知识管理战略实施对策研究

发布时间：2018-04-09 00:07

本文选题：房地产企业　切入点：知识管理战略　出处：《华南理工大学》2014年硕士论文

【摘要】：目前，我国房地产开发正处在一个结构性转变的关键时期，在国家宏观政策的调控下甚至面临行业洗牌。G房地产公司是国内大型的房地产企业，经过30年的发展壮大已经成为行业一线品牌。随着行业转折时期的来临，G公司面临内部规模扩张及管理运营提升的压力，因此实施知识管理战略，整合资源，获得竞争优势，已成为企业保持稳步发展的重要举措。本文首先介绍了G房地产公司在规模扩张过程中所面临的内外部环境和知识管理战略实施现状；然后在此基础上进行深度分析知识管理运转环节及知识管理支撑因素等内容；最后结合管理、文化与技术等因素事项，制定出知识管理运转各环节的实施策略，开发一个可实施的、有理论支撑、有实践意义的基于企业的知识管理战略实施理论体系。作者希望通过对本课题的探究，探析房地产知识管理战略、知识运转及知识管理战略实施因素，，形成房地产知识管理战略实施策略的理论支撑，真正实现企业知识资产转化为企业核心资源，使知识管理战略的实施真正服务于公司的战略，从而对国内房地产企业研究知识管理战略实施策略具有一定的借鉴意义。
[Abstract]:At present, the development of real estate in our country is in a critical period of structural transformation. Under the control of the national macro policy, the real estate company even faces the industry reshuffle. G real estate company is a large real estate enterprise in China.After 30 years of development and growth has become a line of industry brands.With the coming of the turning period of the industry, company G is facing the pressure of internal scale expansion and management and operation promotion. Therefore, the implementation of knowledge management strategy, the integration of resources and the acquisition of competitive advantages has become an important measure for enterprises to maintain steady development.This paper first introduces the internal and external environment and the status quo of the implementation of knowledge management strategy faced by G real estate company in the process of scale expansion, and then makes a deep analysis of the running links of knowledge management and the supporting factors of knowledge management, etc.Finally, combined with the management, culture and technology, the implementation strategy of each link of knowledge management is worked out, and a implementable, theoretical and practical implementation system of knowledge management strategy based on enterprise is developed.The author hopes to explore the knowledge management strategy, knowledge operation and the implementation factors of the knowledge management strategy, and form the theoretical support of the implementation strategy of the real estate knowledge management strategy.The implementation of the knowledge management strategy can really serve the company's strategy, which is helpful for the domestic real estate enterprises to study the implementation strategy of the knowledge management strategy.
【学位授予单位】：华南理工大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F272;F299.233.4

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