鲁泰东昌房地产公司在曹县的营销策略研究

发布时间：2018-04-10 14:40

本文选题：鲁泰东昌房地产公司 + 营销策略　；参考：《山东师范大学》2017年硕士论文

【摘要】：随着我国社会经济的不断深化和快速发展,人们的收入水平和消费能力也逐步提高,对于住房的要求也不仅仅局限在有房住了,而对房屋的质量、面积、外围环境等提出了更高的要求。因此,对于房地产行业而言,房屋的质量、容积率等等硬性指标直接关系着房屋的销售情况。房地产公司在发展的过程中除了要重视房屋质量的提高以外,还要选择适当的营销策略,不断开拓新市场,吸引更多的潜在客户。论文通过对鲁泰东昌房地产公司在曹县的营销策略进行了实际地调研和分析,对其选择的营销方式和营销策略进行了探究,并在此基础上提出了一些促进鲁泰东昌房地产公司营销策略发展的可行性的、创新性的对策和建议。
[Abstract]:With the deepening and rapid development of our country's social economy, people's income level and consumption ability are also gradually improved. The demand for housing is not only confined to housing, but also to the quality and area of housing.The external environment and so on put forward the higher request.Therefore, for the real estate industry, housing quality, volume ratio and other hard indicators directly related to housing sales.In the process of development, real estate companies should pay attention to the improvement of housing quality, but also choose appropriate marketing strategies to continuously open up new markets and attract more potential customers.Through the actual investigation and analysis of the marketing strategy of Lutai Dongchang Real Estate Company in Cao County, the paper probes into its choice of marketing methods and marketing strategies.On this basis, it puts forward some feasible and innovative countermeasures and suggestions to promote the development of marketing strategy of Shandong Dongchang Real Estate Company.
【学位授予单位】：山东师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F299.233.4;F274

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