西勘院核心竞争力提升方案研究

发布时间：2018-04-12 10:09

本文选题：核心竞争力 + 勘察设计　；参考：《西北大学》2014年硕士论文

【摘要】：勘察设计行业是为工程建设提供勘察、咨询、设计等服务的声业,是国民经济的基础产业之一,也是现代服务业的重要组成部分。目前我国的勘察设计行业的发展前景在可预见的一段时间内仍保持乐观。但是,外资企业的进入、行业新一轮的重组以及宏观经济增长速度的放缓都为勘察设计企业的可持续发展蒙上了一层阴影。在此背景下,勘察设计企业只有通过加强管理和技术创新,突出自身的核心竞争能力,才能始终保持自身强有力的竞争地位,实现可持续发展。本文选择了中国有色金属工业西安勘察设计研究院作为研究对象,对其现有的业务进行分析,并提出了一个核心竞争力提升的可行性方案。西勘院是一家成立于1964年,主营工程勘测和设计,并涉足建材生产、房地产开发和酒店经营等行业的综合性现代企业集团。由于历史和现实原因,西勘院目前存在收入增长乏力、盈利能力薄弱、收入波动性大、风险抵御能力差、市场敏感性不强和融资代价高等问题。这些问题的存在很大程度上与西勘院没有建立起自身的核心竞争力有关,因而解决这些问题最重要的途径就是树立起西勘院自身的核心竞争力。本文通过核心竞争力识别的模糊综合评价方法发现,西勘院在勘察设计和房产开发与建材生产这两个大的业务门类上具有一定的优势,但这些优势并没有形成核心竞争力。西勘院核心竞争力的培育可以从加快引进中高端人才、合理分散企业的风险、借力国家的信息化建设、提升企业管理水平和培育企业文化这五个方面来着力。从外部环境来看,国家对勘察设计行业的发展提供了大力支撑,未来一段时间内宏观经济的稳定增长也将是企业发展的重要保障,工业化、信息化、城镇化、市场化和国际化深入发展为勘察设计企业核心竞争力培育提供了重要契机,勘察设计行业整体科技实力的提升也提供了发展的重要技术保障。同样的,西勘院内外部环境的一些变化也将给核心竞争力的培育带来一些挑战和风险。为此,西勘院在实施核心竞争力培育方案时,要根据实际情况变动,对原有的培育方案进行及时跟踪、评估和调整,以不断适应新的发展环境和企业特殊的需求。
[Abstract]:Survey and design industry is a sound industry which provides survey, consultation, design and other services for engineering construction. It is one of the basic industries of national economy and an important part of modern service industry.At present, the prospect of the survey and design industry in China remains optimistic for a foreseeable period of time.However, the entry of foreign enterprises, a new round of restructuring of the industry and the slowdown of macroeconomic growth have cast a shadow on the sustainable development of survey and design enterprises.Under this background, only by strengthening management and technological innovation, can the reconnaissance and design enterprises keep their strong competitive position and realize sustainable development.In this paper, Xi'an Research Institute of Survey and Design of China Nonferrous Metals Industry is selected as the research object, its existing business is analyzed, and a feasible scheme to enhance the core competence is put forward.Western Corridor is a comprehensive modern enterprise group established in 1964, mainly engaged in engineering survey and design, and involved in building materials production, real estate development and hotel management and other industries.Due to historical and practical reasons, there are some problems such as weak revenue growth, weak profitability, high income volatility, poor risk resistance, weak market sensitivity and high financing cost.To a great extent, the existence of these problems is related to the lack of establishing its own core competitiveness. Therefore, the most important way to solve these problems is to establish the core competitiveness of the West investigation Institute itself.Through the fuzzy comprehensive evaluation method of identifying the core competence, this paper finds that the West Survey Institute has certain advantages in the two major business categories of reconnaissance and design, real estate development and building materials production, but these advantages have not formed the core competitiveness.The cultivation of the core competence of the Western Exploration Institute can be focused on the following five aspects: speeding up the introduction of middle and high-end talents, reasonably distributing the risks of the enterprise, relying on the information construction of the country, improving the level of enterprise management and cultivating the enterprise culture.From the external environment, the state has provided great support for the development of the survey and design industry, and the steady growth of the macro economy in the future will also be an important guarantee for the development of enterprises, such as industrialization, information technology, urbanization,The further development of marketization and internationalization provides an important opportunity for the cultivation of the core competence of the survey and design enterprises, and the promotion of the overall scientific and technological strength of the reconnaissance and design industry also provides an important technical guarantee for the development of the survey and design enterprises.Similarly, some changes in the internal and external environment will bring some challenges and risks to the cultivation of core competence.In order to adapt to the new development environment and the special needs of the enterprises, the Western investigation Institute should track, evaluate and adjust the original cultivation schemes according to the changes in the actual situation.
【学位授予单位】：西北大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.1;F271

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