金瑞林城房地产开发项目经济与风险评价研究

发布时间：2018-04-14 16:34

本文选题：房地产开发项目 + 项目经营环境分析　；参考：《哈尔滨工业大学》2014年硕士论文

【摘要】：在十八届三中全会政府以“去行政化干预转为市场自身调节机制”、利用市场经济的手段来推动社会和经济发展,通过由“控需求”转向“增供给”的思路来规范房地产发展的基调下,在银行信贷政策紧缩、房产税立法预期、农村集体土地上市流转、营改增的税制改革等经济杠杆的调节预期下,房地产开发企业都放缓了开发建设步伐。由于竞争能力和资金实力不强,许多中小开发商的资金链受到了严重考验,甚而面临着企业生存的难题。与此同时,大多数房地产企业在投资决策前对于拟投资项目研究的深度、测算数据的准确度、财务评价方法的恰当性以及对于投资风险评价与防范的重视度均尚存在很大的缺陷,使得项目投资评价流于形式。在如今宏观调控的大背景下如何对拟投资项目进行科学的财务评价、风险评价并进行投资决策,提前预防或控制项目开发面临的各种风险,促进企业的健康快速发展是每个房地产开发企业都开始日益重视的问题。论文以我国城市化发展进程中对住房的迫切需求为出发点,结合当前国家对房地产市场宏观调控的形势及我国目前房地产市场的现状,在房地产项目可行性研究理论、财务评价理论、风险评价理论的基础上,以金瑞林城房地产开发项目为对象,对该项目的投资可行性进行财务评价、风险评价研究。通过对论文所采用的相关理论和方法的介绍,对金瑞林城项目的经营环境分析进行市场定位,在市场定位的基础上对项目的成本及收益进行测算并对项目的盈利能力、融资能力等财务指标进行评价,对项目投资所面临的风险进行识别并利用层次分析法和模糊评价法进行定量评价进而提出防范措施,比较科学的作出了项目投资可行的具体结论,使得企业投资者达到投资风险最小化、效益最优化的决策效果。通过本文将房地产项目经济评价、风险评价的相关理论与具体案例有机结合的研究,使得企业的项目投资决策更加科学化、数据化,减少主观随意性和盲从性,使得黑龙江省房地产企业能够更好的适应市场竞争,也为哈尔滨市房地产业健康、有序、平稳的发展提供一定的理论支持。
[Abstract]:At the third Plenary session of the 18th CPC Central Committee, the government used the means of market economy to promote social and economic development by "deadministrating the intervention to the market itself."By changing from "controlling demand" to "increasing supply" to standardize the development of real estate, under the background of the tightening of bank credit policy, the expectation of property tax legislation, the circulation of collective land in rural areas,Reform of the tax system and other economic leverage adjustment expectations, real estate development enterprises have slowed the pace of development and construction.Because the competition ability and the capital strength are not strong, many small and medium-sized developers' fund chain has been seriously tested, and even faces the enterprise survival difficult problem.At the same time, most real estate enterprises, before making investment decisions, study the depth of the proposed investment projects and the accuracy of the data.The appropriateness of the financial evaluation method and the importance of investment risk evaluation and prevention are still very big defects, which makes the project investment evaluation become a mere formality.How to carry out scientific financial evaluation, risk evaluation and investment decision in order to prevent or control the risks faced by the project development in advance under the background of macroeconomic regulation and control, and how to carry out scientific financial evaluation, risk evaluation and investment decision.To promote the healthy and rapid development of enterprises is a problem that every real estate development enterprise begins to pay more and more attention to.Based on the urgent demand for housing in the process of urbanization in China, combining the current situation of macro-control of the real estate market and the current situation of the real estate market in China, the paper studies the feasibility theory of the real estate project.On the basis of financial evaluation theory and risk evaluation theory, this paper takes Jinruilin city real estate development project as the object, carries on the financial evaluation and the risk evaluation research to the investment feasibility of the project.Through the introduction of the relevant theories and methods adopted in the paper, this paper analyzes the operating environment of the Jinruilin City Project and analyzes the market position. On the basis of the market positioning, the cost and income of the project are calculated and the profitability of the project is also analyzed.The financial indexes such as financing ability are evaluated, the risk of project investment is identified, and the quantitative evaluation is carried out by using AHP and fuzzy evaluation method, and the preventive measures are put forward.The conclusion that the project investment is feasible is made scientifically, which makes the enterprise investor achieve the decision effect of minimizing the investment risk and optimizing the benefit.By combining the theories of real estate project economic evaluation and risk evaluation with specific cases, this paper makes the project investment decision of enterprises more scientific and digital, and reduces the subjective randomness and blindness.So that the real estate enterprises in Heilongjiang Province can better adapt to market competition, but also for Harbin real estate industry healthy, orderly and stable development to provide certain theoretical support.
【学位授予单位】：哈尔滨工业大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F299.233.4;F272.3

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