潍坊大观天下房地产项目可行性研究

发布时间：2018-04-17 18:13

本文选题：房地产项目 + 可行性研究　；参考：《华中师范大学》2013年硕士论文

【摘要】：在房地产开发决策分析过程中,项目可行性研究是十分重要的,而且为房地产开发者申请项目贷款、商务谈判和有关合同签订提供依据。通过房地产项目可行性研究,可以减少投资决策的盲目性,提高房地产企业的经济效益和促进城市土地的合理使用,为项目带来更大的经济效益和社会效益。潍坊市位于山东半岛中部,是风筝的发祥地,是举世闻名的世界风筝都,是山东半岛都市群最大城市,是中国人居环境奖城市、国家环保模范城市、国家卫生城市、国家园林城市。潍坊地扼山东内陆腹地通往半岛地区的咽喉,是山东半岛的交通枢纽。胶济铁路横贯市境东西,潍坊港一个国家一类开放口岸、羊口港一个国家二类开放口岸。潍坊机场已开通北京、上海、广州、海口、重庆、大连等航线,是全国四大航空邮件处理中心之一。潍坊大观天下项目也是公司进驻潍纺的重点项目,为进一步分析大观天下项目的可行性,不断完善和补充原有的初步规划,本文以潍坊大观天下项目可行性研究为课题,为房地产开发的后期工作奠定基础。本文运用文献分析法、统计分析法和归纳法等研究方法,结合统计学、市场营销学、管理学和财务管理学等理论知识来进行研究工作。论文先以潍坊大观天下项目为背景,在阐述房地产项目可行性研究相关理论的基础上,分析了潍坊大观天下项目的宏观环境,以及潍坊房地产市场现状,对整个项目的基本情况进行了介绍。然后从项目概况、市场环境、市场定位与开发规划、开发成本分析、财务评价等方面介绍了潍坊大观天下项目的背景、概况,最后对潍坊大观天下项目进行了风险分析及研究了相应对策,得出了可行性研究综合结论,提出了相关投资建议。通过论文研究,旨在完善潍坊大观天下项目初步规划的同时,为项目的具体实施提供指导,同时也能给其它有意向进驻潍坊房地产市场的企业提供一定借鉴。
[Abstract]:In the process of real estate development decision analysis, project feasibility study is very important, and provides the basis for real estate developers to apply for project loan, business negotiation and contract signing.Through the feasibility study of real estate project, the blindness of investment decision can be reduced, the economic benefit of real estate enterprise can be improved and the rational use of urban land can be promoted, which will bring more economic and social benefits to the project.Weifang is located in the middle of Shandong Peninsula, is the birthplace of kites, is the world famous kite capital, is the largest city in Shandong Peninsula urban group, is the city of China Habitat Environment Award, the national environmental protection model city, the national health city.A national garden city.Weifang the hinterland of Shandong Province leads to the throat of the peninsula, Shandong Peninsula is the transportation hub.Jiaoji railway across the city territory east-west Weifang port a national open port Yangkou port a second-class open port.Weifang Airport has opened Beijing, Shanghai, Guangzhou, Haikou, Chongqing, Dalian and other routes, is one of the four major air mail processing centers.Weifang Daguan World Project is also a key project for the company to be stationed in Weichang. In order to further analyze the feasibility of the Dajing World Project and to continuously improve and supplement the original preliminary planning, this paper focuses on the Weifang Daguan World Project Feasibility study.For the real estate development of the late work laid the foundation.This paper uses the methods of literature analysis, statistical analysis and induction, and combines the theoretical knowledge of statistics, marketing, management and financial management to carry out research work.Based on the theory of the feasibility study of the real estate project, the paper firstly analyzes the macro environment of the project and the present situation of the real estate market in Weifang.The basic information of the whole project is introduced.Then from the project overview, market environment, market positioning and development planning, development cost analysis, financial evaluation and other aspects of Weifang large-scale view of the world project background, general situation,Finally, the risk analysis and corresponding countermeasures of Weifang Daguan world project are carried out, the comprehensive conclusion of feasibility study is obtained, and relevant investment suggestions are put forward.Through the research of the paper, the paper aims to perfect the preliminary planning of Weifang Dajing world project, at the same time to provide guidance for the specific implementation of the project, but also to provide certain reference to other enterprises that want to enter the Weifang real estate market.
【学位授予单位】：华中师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F299.233.4

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