四川HJ房地产公司激励机制优化研究

发布时间：2018-04-18 18:08

  本文选题：HJ房地产公司 + 激励机制　； 参考：《电子科技大学》2014年硕士论文

【摘要】：激励一直就是人力资源管理研究中最主要的问题之一,对企业来说,科学有效的激励机制对提高员工的工作满意度,增加企业竞争力具有重要作用。激励既是实施人力资源管理工作的中心,也是管理人力资源的有效方式。在企业人力资源管理中充分利用激励手段是为了提高员工的满意度,调整员工的行为,使员工与企业形成利益共同体,激励员工为共同达成企业战略和经营目标而努力,同时留住核心人才,这样才能使企业在激烈的人才竞争中立于不败之地。近年来中国房地产企业受国家宏观形势调控,企业竞争激励,在房地产企业内部缺乏有效的激励环境,激励机制较为单一,难以激发从业人员工作的积极性。尽管房地产从业人员的平均工资并不是很低,但分配不尽合理,难以形成对核心人才的有效激励环境。此外,由于房地产企业人才专业技术性较强,行业人才稀缺,有技术、有管理、有经验的房地产人才供不应求,人才市场竞争激励,如何吸引和留住优秀人才更是房地产业进行人才管理工作的重心。公司利用激励体制的最终目标在于合理引导员工的努力方向,让员工通过集体项目的团队合作在达成企业目标的同时实现自我价值的认同,进而提高员工的工作积极性和创造力。能否在人力资源管理工作中利用激励体制决定企业发展的成败,是企业能够快速发展不可或缺的重要管理工具。四川HJ房地产公司作为一家极具发展潜力的民营房地产企业,因为发展迅速,,每年以超过60%的复合增长率成长,由于前几年企业内部缺乏科学的激励机制,原有的激励机制已不能满足企业快速发展的需求,员工满意度较低,前期高素质从业人员经常更换,人才供给已经无法满足企业的发展需求,因而要改善当今的激励机制,改良激励方式。本文通过总结和回顾国内外人力资源管理中激励机制的相关理论,在借鉴过去理论研究成果的基础上,以四川HJ房地产公司员工激励问题为案例进行研究。本文在论述过程中结合了理论与实践,依据激励理论,探讨激励理论在民营房地产企业中员工激励领域中的应用,以提高企业经济效益的有效途径,建立良好的激励机制还可以挖掘人的潜力,提高人力资源质量。通过调研深刻剖析了员工激励管理中存在的一系列问题,针对问题优化设计了四川HJ房地产公司员工激励的新模式,客观评述了运用激励理论的指导作用,充分发挥激励理论的实用性。
[Abstract]:Motivation has always been one of the most important problems in the research of human resource management. For enterprises, scientific and effective incentive mechanism plays an important role in improving the job satisfaction of employees and increasing the competitiveness of enterprises.Motivation is not only the center of human resource management, but also the effective way to manage human resource.The purpose of making full use of incentive means in enterprise human resource management is to improve employee's satisfaction, adjust employee's behavior, make employee and enterprise form a community of interests, and motivate staff to work hard to achieve corporate strategy and management goal together.At the same time, retain the core talents, so that enterprises in the fierce talent competition in an invincible position.In recent years, the real estate enterprises in China are controlled by the state macro-situation, and the competition is encouraged by the enterprises. There is a lack of effective incentive environment in the real estate enterprises, and the incentive mechanism is relatively single, and it is difficult to stimulate the enthusiasm of the employees.Although the average wage of real estate employees is not very low, but the distribution is not reasonable, it is difficult to form an effective incentive environment for core talents.In addition, because of the strong technical expertise of real estate enterprises, the scarcity of talents in the industry, the shortage of skilled, managed and experienced real estate talents in short supply, the competition in the talent market is encouraged.How to attract and retain outstanding talents is the focus of talent management in real estate industry.The ultimate goal of the company's incentive system is to reasonably guide the direction of the employees' efforts, so that the employees can achieve the goals of the enterprise through the team cooperation of collective projects and realize the recognition of their self-worth at the same time.Then raise employee's work enthusiasm and creativity.Whether the incentive system can be used to determine the success or failure of enterprise development in human resource management is an indispensable management tool for the rapid development of enterprises.As a private real estate enterprise with great potential for development, Sichuan HJ Real Estate Company has been growing at a compound growth rate of more than 60% a year because of its rapid development, due to the lack of a scientific incentive mechanism within the enterprises in the past few years.The original incentive mechanism can not meet the needs of rapid development of enterprises, the employee satisfaction is low, the early high-quality employees often change, the talent supply can no longer meet the development needs of enterprises, so we should improve the current incentive mechanism.Improve the incentive mode.This paper summarizes and reviews the relevant theories of incentive mechanism in human resource management at home and abroad. Based on the past theoretical research results, this paper takes the employee incentive problem of Sichuan HJ Real Estate Company as a case study.This paper combines theory with practice, and discusses the application of incentive theory in the field of employee motivation in private real estate enterprises, in order to improve the economic efficiency of enterprises.The establishment of a good incentive mechanism can also tap the potential of human resources and improve the quality of human resources.This paper deeply analyzes a series of problems existing in employee incentive management through investigation and research, designs a new model of employee incentive in Sichuan HJ Real Estate Company, and objectively comments on the guiding role of applying incentive theory.Give full play to the practicability of incentive theory.
【学位授予单位】：电子科技大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F272.92;F299.233.4
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本文编号：1769475