系统评价法在金融城项目可行性研究的应用与实践

发布时间：2018-04-19 23:41

本文选题：广州国际金融城 + 系统评价法　；参考：《江西理工大学》2014年硕士论文

【摘要】：目前国内大部分地产开发项目的可行性研究主要关注项目是否盈利，但是开发过程中的其他的因素可能不重视或者考虑不全面，这就导致了可行性研究多数较为片面，同时又由于地产项目开发周期一般较长，这样就可能使得开发企业在开发项目的过程中遇到可行性研究不曾考虑的问题，最终导致项目亏损。因此本文创新性的将系统评价法运用于写字楼项目的可行性研究中，并以金融城项目为实例进行探讨，从系统方案的评价项目的指标体系、目标体系和约束、技术经济评价、综合评价等方面对项目可行性研究进行分析，并得出了以下成果：（1）通过评价项目的指标体系，本文构建了金融城项目的各类前期指标，该方法可以更好的得出项目可行性研究的约束条件，为研究方向做好铺垫条件；（2）通过系统评价法的技术经济评价，可以得出金融城项目税后净利润50,255万元，销售净利润能达到12.16%，最终再整体资金流平衡的情况下，能够实现11%销售净利润的目标，因此项目收益情况良好；（3）由于金融城项目为写字楼项目，本文对广州写字楼市场作出了较为详细的分析，由于广州市“十二五”规划中提出强化金融产业的概念，同时本文也预估到2016年广州市的写字楼需求将会有180万~200万平米的增长，金融城项目的未来的市场情况良好。（4）通过系统评价法的综合评价，可以发现系统评价法能够全面地考虑金融城项目各类评价要素，，得出较为准确的可行性研究结论，能够在开发前期就了解清楚项目。本文是在现有房地产可行性理论研究系统总结的基础上运用系统评价法进行创新性的研究，旨在对写字楼项目可行性进一步的研究，同时本项目的研究思路与方法可为房地产企业类似的写字楼项目投资决策提供参考，也为可行性研究的操作方向提出了新的操作方向。
[Abstract]:At present, the feasibility studies of most real estate development projects in China are mainly concerned about whether the projects are profitable, but other factors in the development process may not be taken seriously or considered comprehensively, which leads to the fact that most of the feasibility studies are one-sided. At the same time, because the real estate project development cycle is generally long, it may make the development enterprise encounter the problem that the feasibility study did not consider in the process of the development project, and finally lead to the project loss. Therefore, this paper innovatively applies the system evaluation method to the feasibility study of the office building project, and takes the City project as an example to discuss the index system, the target system and the constraint, the technical and economic evaluation of the evaluation project of the system scheme. The feasibility study of the project is analyzed in the aspects of comprehensive evaluation, and the following results are obtained: 1) by evaluating the index system of the project, this paper constructs all kinds of pre-stage indexes of the City project, this method can better obtain the constraint conditions of the project feasibility study, and lay the groundwork for the research direction; 2) through the technical and economic evaluation of the system evaluation method, we can get that the net profit after tax of the City project is 502.55 million yuan, the net profit of sales can reach 12.16%, and finally, if the overall capital flow is balanced, the target of 11% net profit of sales can be achieved. Therefore, the project income is in good condition; 3) since the City Project is an office building project, this paper makes a detailed analysis of the office building market in Guangzhou. As the concept of strengthening the financial industry is put forward in the 12th Five-Year Plan of Guangzhou, At the same time, this paper also estimates that the demand for office space in Guangzhou will grow by 1.8 million to 2 million square meters in 2016, and the future market of the City project will be in good condition. 4) through the comprehensive evaluation of the system evaluation method, it can be found that the system evaluation method can comprehensively consider all kinds of evaluation elements of the City project, draw more accurate conclusions of feasibility study, and understand the project clearly in the early stage of development. This paper is based on the existing theoretical research on the feasibility of real estate on the basis of a systematic evaluation of innovative research, aimed at the office project feasibility of further research, At the same time, the research ideas and methods of this project can provide a reference for the investment decision of similar office projects in real estate enterprises, and also provide a new operational direction for the operational direction of feasibility study.
【学位授予单位】：江西理工大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TU71

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