房地产企业会员制营销策略的优化分析

发布时间：2018-04-24 03:07

  本文选题：会员制营销 + 房地产企业　； 参考：《中国市场》2016年48期

【摘要】：房地产业大力推行VIP卡、白金客户等营销手段,实质就是会员制营销。但值得注意的是,很多会员制企业都没有达到预期的目的,引人深思,在国外如火如荼进行的会员制营销是否真的不适合我国国情?那么通过研究会员制营销的理论基础,结合到房地产的实际,在此基础上找到符合中国国情的会员制是文章研究的目的。
[Abstract]:Real estate industry vigorously promote VIP card, platinum customers and other marketing means, in essence is membership marketing. But it is worth noting that many membership-based enterprises have not achieved the desired purpose, thought-provoking, in foreign countries in full swing of membership marketing is really not suitable for China's national conditions? So by studying the theoretical basis of membership marketing and combining with the reality of real estate, it is the purpose of this article to find out the membership system which is in line with the national conditions of China.
【作者单位】： 湖南省核工业地质局三○四大队;
【分类号】：F274;F299.233.4
，

本文编号：1794845