北京S房地产开发企业的低碳战略研究

发布时间：2018-04-27 03:13

本文选题：低碳战略 + 房地产　；参考：《北京化工大学》2013年硕士论文

【摘要】：低碳经济，已成为全球经济发展的必然趋势。房地产业作为国民经济的支柱产业，也应该顺应低碳经济的发展方向，从“高碳”的发展模式，逐渐转型为低碳发展模式。国内房地产企业纷纷提出低碳发展战略，例如：万科提出的低碳战略是“卓越绿色企业”，而各种精装修房则是他们实施低碳战略的具体措施。本文围绕对战略理论、分析方法的研究，借鉴国内外的实际经验，从S公司基本情况、发展现状及进入低碳市场入手，在本文所研究限定的范围内，对S公司的低碳房地产战略进行分析研究。综合考虑公司的经济、环境、社会等外部因素，结合低碳经济市场背景，运用战略管理的理论与分析工具，设计S公司的低碳战略，提出低碳战略的实施流程与措施。本文旨在给S公司在低碳市场中找寻一种定位，在低碳经济市场背景下，S公司的资源状况、管理能力、合作模式以及房屋标准是房地产企业能够持续经营并保持领先地位的关键指标。房地产企业需要从自我内部因素开始剖析，并发现自身核心竞争能力；在分析外部因素时才能够根据能力来“量身定做”自己的战略发展目标。在制定战略目标后，又要从低碳技术使用、价值链延展、资源整合以及企业文化宣传等方面进行有效的战略实施。其中，产品使用从自身产品结合低碳产品的结合点，以产品奠定战略实施基础；价值链延展帮助S公司在整个房地产价值链中找寻解决办法，根据市场弥补自己的不足，，发挥自己的长处；资源整合帮助S公司在市场不能提供所需服务的前期进行自主开发，方便后期合理规划资源的发展方向；企业文化宣传用以塑造整个企业的低碳战略文化底蕴，并提高品牌影响力。
[Abstract]:Low carbon economy, has become the inevitable trend of global economic development. As the pillar industry of the national economy, the real estate industry should adapt to the development direction of the low-carbon economy and gradually transform from the "high-carbon" development model to the low-carbon development model. Domestic real estate enterprises have put forward low-carbon development strategies, such as: Vanke's low-carbon strategy is "outstanding green enterprises", and all kinds of refined decoration is their specific measures to implement low-carbon strategy. This paper focuses on the study of strategic theory and analysis methods, drawing on the practical experience at home and abroad, starting with the basic situation of S Company, the current situation of development and entering the low-carbon market, within the limits of the study in this paper. To S company's low carbon real estate strategy carries on the analysis research. Considering the external factors such as economy, environment, society and so on, combined with the background of low carbon economy market, this paper designs the low carbon strategy of S Company by using the theory and analysis tools of strategic management, and puts forward the implementation process and measures of low carbon strategy. The purpose of this paper is to find a position for S Company in low carbon market. In the context of low carbon economy market, this paper aims to find out the resource situation and management ability of S Company. Cooperation model and housing standards are the key indicators for real estate companies to continue to operate and maintain their leading position. Real estate enterprises need to analyze their own internal factors and find their own core competitive ability. Only when analyzing external factors can they "tailor" their own strategic development goals according to their abilities. After formulating the strategic goal, we should carry out effective strategy implementation from the aspects of low-carbon technology use, value chain extension, resource integration and corporate culture propaganda. Among them, product use combines low-carbon products from their own products to lay the foundation for strategic implementation; value chain extension helps S company to find solutions in the entire real estate value chain and make up for its shortcomings according to the market. Resource integration helps S Company to develop independently in the early stage when the market can not provide the required services, which makes it convenient to plan the development direction of resources in the later period. Corporate culture propaganda to shape the whole enterprise low-carbon strategic cultural heritage, and improve brand impact.
【学位授予单位】：北京化工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F205;F299.233.4

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