共享办公空间商业模式创新及成长策略研究——以优客工场为例

发布时间：2018-05-02 12:07

本文选题：共享办公空间 + 商业模式创新　；参考：《科技进步与对策》2017年17期

【摘要】："共享经济+创新创业"理念下,共享办公空间的快速发展与其商业模式创新密切相关。采用能描述价值逻辑的商业模式画布对共享办公空间进行分析,研究发现,在商业模式创新上,相较于传统房地产行业商业模式,共享办公空间商业模式的主要突破在于价值主张创新;在商业模式成长策略上,共享办公空间的价值主张应向平台化和社群化发展,客户界面应注重层次化和开放性,企业界面应提高个性化和跨界度,赢利模式应注重多元化和轻资产。在理论分析的基础上,选取典型的共享办公空间企业——优客工场进行案例分析,为进一步推动全国共享办公空间商业模式创新发展提供参考。
[Abstract]:Under the concept of "sharing economy innovation and entrepreneurship", the rapid development of shared office space is closely related to its business model innovation. The paper analyzes the shared office space by using canvas, which can describe the logic of value, and finds that compared with the traditional real estate business model, the innovation of business model is different from that of traditional real estate industry. The main breakthrough of the business model of shared office space lies in the innovation of value proposition, in the growth strategy of business model, the value proposition of shared office space should develop to platform and community, and the customer interface should pay attention to hierarchy and openness. Enterprise interface should improve individuation and cross-border degree, profit model should pay attention to diversification and light assets. On the basis of theoretical analysis, URWork, a typical shared office space enterprise, is selected for case study, which provides a reference for further promoting the innovation and development of national shared office space business model.
【作者单位】：山东大学管理学院;山东大学中小企业研究所;齐鲁工业大学中国中小微研究院;
【基金】：国家社会科学基金重大项目(15ZDB157) 山东大学文科专题数据库建设项目(HSSDB1503)
【分类号】：F279.2

【相似文献】