STJY房地产项目前期管理研究

发布时间：2018-05-05 18:52

本文选题：项目管理 + 房地产　；参考：《西南石油大学》2017年硕士论文

【摘要】：近年来全国房地产开发投资也得到了迅猛的发展,我们房地产业经营需要从数量扩张转向品质提升,走入一条质量发展之路。我们公司运作的STJY房地产项目处于项目前期实施阶段,前期工作中遇到的各环节、各类型的问题,如何集中提出问题并总结解决方法的得失,如何有效的对项目前期进行质量控制和风险控制,为项目的建设和经营做好基础,都是房地产前期项目管理的重要问题。需要用更客观、更贴切、更高效的管理理论来组织、协调项目的前期工作。本文研究思路首先描述前期项目管理研究所需的理论知识内容,陈述研究的STJY项目现状;然后按照STJY房地产项目处于项目前期的分阶段任务,从项目初始的政策跟踪开始,跟踪掌握铁路发展和市里建设相关政策;在项目前期调研策划阶段对于项目市场定位、周边环境、项目发展、销售调查等工作做足调研工作;在项目可行性研究阶段,分析影响原因,得出结论;项目土地审批环节,分别分析在收储、出让中风险出现的时间节点原因,得出解决办法;在设计管理环节中,分别从设计质量组织管理、行政审批的角度来分析问题,解决问题。对于项目前期阶段出现的问题,运用质量管理、风险管理等管理理论,予以科学的分析和研究,最终使项目在前期管理的道路上扫清障碍,总结得失,项目得以有序的进行。
[Abstract]:In recent years, the national real estate development investment has also obtained the swift and violent development, our real estate industry management needs to turn from the quantity expansion to the quality enhancement, enters a quality development road. The STJY real estate project operated by our company is in the early stage of implementation of the project. The various links and types of problems encountered in the preliminary work, how to focus on the problems and summarize the gains and losses of the solutions, How to effectively carry on the quality control and the risk control to the early stage of the project and to lay a good foundation for the construction and management of the project are the important problems of the project management in the early stage of the real estate project. Need to use more objective, more appropriate, more efficient management theory to organize and coordinate the preliminary work of the project. This paper first describes the theoretical knowledge needed by the Prophase Project Management Research, and then describes the current situation of the STJY project, and then starts with the initial policy tracking of the STJY real estate project, according to the phased task of the early stage of the project. To follow up and master the relevant policies of railway development and municipal construction; to do enough research work on the project market orientation, surrounding environment, project development, sales investigation and so on in the early stage of project investigation and planning; at the stage of project feasibility study, Analyze the influence reason, draw the conclusion; the project land approval link, analyze the reason of the time node that the risk appears in the collection, the transfer separately, come up with the solution; in the design management link, separately from the design quality organization management, Analyze and solve problems from the perspective of administrative examination and approval. For the problems that appear in the early stage of the project, the management theories such as quality management and risk management are used to make scientific analysis and research, so as to clear the obstacles of the project in the road of the early stage management, sum up the gains and losses, and carry out the project in an orderly manner.
【学位授予单位】：西南石油大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TU71

【参考文献】