精细化管理在房地产企业中的应用研究

发布时间：2018-05-06 21:16

本文选题：房地产企业 + 精细化管理　；参考：《石家庄铁道大学》2015年硕士论文

【摘要】：随着我国经济的增长、居民收入的增加和生活水平的提高以及国家对房地产市场的进一步调控规范,房地产开发企业一方面拥有充足的市场需求,另一方面正面临着日益严峻的市场环境和较强的宏观调控的双重考验,成本利润率逐渐压缩。传统的管理模式已无法适应当前房地产企业的发展壮大,而精细化管理以传统管理为基础,更加强调项目管理向更精、更细处发展。本文围绕我国房地产企业对精细化管理展开分析研究,首先对精细化管理的研究现状及已形成的理论知识进行阐述,明确了精细化管理的涵义、基本内容、原则以及主要代表理论等;并通过分析我国房地产开发企业发展概况及管理现状,得出将精细化管理引入我国房地产开发企业的项目管理是必要的;并从质量、成本、进度、安全和环境五个方面入手构建了房地产项目的精细化管理体系;最后对LC房地产公司近年来开发的花园·领地项目在精细化管理体系中的应用展开分析。最终得出,将精细化管理体系运用到工程项目中是房地产企业发展壮大的必经之路。但精细化管理体系的实施并不简单,需要公司上下全体员工的努力,房地产企业推行精细化管理时,应注意理念的灌输,做好精细化管理计划,同时加强监督管理。
[Abstract]:With the economic growth of our country, the increase of residents' income and living standard, and the further regulation and regulation of the real estate market by the state, the real estate development enterprises have sufficient market demand on the one hand. On the other hand, it is facing the double test of increasingly severe market environment and strong macro-control, and the cost profit rate is gradually compressed. The traditional management mode has been unable to adapt to the current development of real estate enterprises, while the fine management based on traditional management, more emphasis on project management to more refined, more detailed development. This paper focuses on the analysis and research of fine management in real estate enterprises of our country. Firstly, it expounds the present research situation and the theoretical knowledge of fine management, and clarifies the meaning and basic content of fine management. By analyzing the general situation of the development and management of the real estate development enterprises in our country, it is necessary to introduce the fine management into the project management of the real estate development enterprises of our country, and from the quality, the cost, the progress, and so on, Finally, the paper analyzes the application of the garden territory project developed by LC real estate company in the fine management system in recent years. Finally, the application of fine management system to engineering projects is the only way for real estate enterprises to develop and grow. However, the implementation of fine management system is not simple, need the efforts of all employees in the company, real estate enterprises should pay attention to the indoctrination of ideas, do a good job of fine management plan, and strengthen supervision and management.
【学位授予单位】：石家庄铁道大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F299.233.4

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